Posted: 8 June
The role
Digital Marketing Manager
High Wycombe
£43,000 - £50,000
Permanent
Monday – Friday
We are working with a growing ecommerce business who are looking for a commercially minded Digital Marketing Manager to take ownership of their digital marketing activity and help drive the next phase of growth.
This is a broad and varied role with a strong focus on Paid Media and Email Marketing, whilst also contributing to wider customer acquisition, retention and ecommerce growth strategies. The successful candidate will enjoy both strategic planning and hands-on campaign management and will thrive within a fast-paced SME environment.
Responsibilities of the Digital Marketing Manager:
* Managing and optimising Paid Search and Paid Social campaigns across platforms including Google Ads and Meta
* Planning, launching and monitoring digital marketing campaigns to maximise ROI and customer acquisition
* Managing campaign budgets, audience targeting, creative testing and performance reporting
* Developing and executing email marketing campaigns and customer lifecycle journeys using CRM platforms
* Building and optimising automated email flows including welcome, retention and customer re-engagement campaigns
* Analysing campaign performance and identifying opportunities to improve customer engagement and revenue
* Supporting wider ecommerce and digital growth initiatives
* Identifying opportunities to improve customer journeys, conversion rates and overall online performance
* Producing regular performance reports using digital analytics and marketing platforms
* Working closely with leadership teams and external partners to support commercial objectives
* Managing and coordinating external agencies and suppliers where required
Requirements of the Digital Marketing Manager:
* Previous experience managing Paid Search and Paid Social campaigns
* Strong knowledge of Google Ads, Meta and digital advertising platforms
* Experience using email marketing and CRM systems
* Proven track record of driving customer acquisition and retention through digital channels
* Strong understanding of ecommerce performance metrics and digital reporting
* Experience analysing campaign performance and making data-driven decisions
* Commercial awareness with the ability to balance strategy and execution
* Strong organisational and project management skills
* Ability to work independently and take ownership of marketing activity
* Excellent communication and stakeholder management skills
What's on offer:
* Opportunity to join a growing and ambitious ecommerce business
* Broad and varied role with genuine ownership
* Collaborative and supportive team environment
* Opportunity to influence marketing strategy and business growth
* Staff discount scheme
* Company pension
* Free on-site parking
* Long-term career progression opportunities
