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Head of digital and ecommerce

High Wycombe
Head of digital
Posted: 29 May
Offer description

Our client is a well-established and design-led company in the premium workspace solutions sector is looking for a Head of Digital & eCommerce to lead its digital transformation and online growth. With a strong reputation for quality and innovation, and an expansive showroom showcasing leading global brands, this business is now focused on taking its digital presence to the next level. This is a strategic and hands-on leadership role, responsible for owning the digital agenda across eCommerce, performance marketing, customer experience, and lifecycle management. You’ll play a key part in shaping the company’s digital future, using data-driven insights to deliver meaningful growth, while mentoring a small but capable team. What you'll do Own and manage the eCommerce P&L to meet revenue and profit targets Lead the development and implementation of a comprehensive digital growth strategy Drive pricing and promotional initiatives to increase sales and margin Conduct competitor and market analysis to inform strategic decisions Lead conversion rate optimisation (CRO), including A/B testing and UX/UI enhancements Oversee digital channels including SEO, PPC, email, social, and affiliates Manage and optimise digital marketing budgets to maximise ROI Implement lifecycle and retention marketing strategies to boost CLTV Lead CRM strategy and segmentation to enhance customer targeting Collaborate with internal teams to ensure compelling, accurate product listings and site content Ensure the eCommerce platform is scalable, secure, and high-performing Manage agency relationships and external partners for best-in-class delivery Stay ahead of digital trends, identifying new tools and channels to support growth Who you are You have proven experience leading digital and eCommerce growth in a product-led business Hands-on expertise with eCommerce platforms (e.g. Shopify, Magento) Strong understanding of performance marketing, CRM, and analytics tools Confident managing budgets, targets, and a cross-functional team Data-driven and results-oriented with a focus on customer experience Knowledge of B2B and high-value DTC markets, especially within furniture or interiors, is desirable Experience with platforms such as Craft CMS, Moz, Ruler Analytics, and Onepage CRM You are an innovative thinker who embraces new technology and digital trend Logistics: High Wycombe, UK (On-site) More details 25 days annual leave (plus 3-day Christmas shutdown), increasing with tenure Opportunity to shape and grow the digital team Annual company bonus Workplace pension Onsite parking Access to industry-specific training and development

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