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Reed Talent Solutions provided pay range
This range is provided by Reed Talent Solutions. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Reporting to: B2B Marketing Manager – Reed Talent Solutions
Job purpose:
Working with the Marketing Manager you’ll be responsible for implementing the marketing strategy, aligned to overall strategic company goals for Reed Talent Solutions (RTS).
You will be responsible for managing and executing integrated B2B marketing campaigns, as agreed with the Marketing Manager for our Digital transformation and change product portfolio. You will work closely with the Content marketing and Demand team to ensure we are creating the right tools to support our internal teams across a range of sectors, developing marketing campaigns, product launch plans and tools to help them engage with their clients.
You will become the expert in the category of Digital transformation and change products and services for Reed Talent Solutions, looking for new and innovative ways to take the Reed Talent Solutions brand to market.
Principal Accountabilities:
* Support the Marketing Manager in the preparation and delivery of the overall RTS marketing strategy by providing insight for your solution category: Digital transformation and change services
* Lead the execution of the Digital transformation and change category marketing plan, as agreed with the Marketing Manager, to drive customer acquisition and retention for Reed Talent Solutions
* Empower stakeholders with specific channel marketing, as agreed, which may include e-mail sequences and templates, our quarterly newsletter, sales enablement material, social media including successfully delivering the category comms plan
* Track and report on the development and deployment of marketing campaigns and product launches to drive brand awareness
* Monitor lead generation for the business development team ensuring they are prioritising high intent Marketing Qualified Leads (MQLs) in a timely manner
* Support in the planning and implementation of the events strategy for your category, including planning, preparing and representing the business at our exhibitions, summits and virtual events
* Drive the execution of the category social media plan and work closely with the Content and Demand team to deliver the plan on our social media platforms, tracking performance and providing actionable insight based on the results
* Utilise our sales enablement and marketing automation tools including HubSpot to produce sales documentation, sequences, landing pages and tracking of category events
* Develop and build relationships with key stakeholders across Reed Talent Solutions and the wider business
* Work closely with Reed Talent Solutions and BD teams to ensure they have the right collateral to hit and meet the needs of their target audiences
* Keep up to date with the latest marketing trends and competitor activity, in turn enabling you to deliver best in class marketing for Reed Talent Solutions.
The above is not an exhaustive list of duties but gives an indication of the work that will be undertaken.
Scope of role:
* Reed Talent Solutions – Digital transformation and change (Consultancy and Project delivery)
Key Relationships:
* Stakeholders across Reed Talent Solutions
* Marketing Team – in particular, closer working relationships with Content and Demand teams
* Third Party Suppliers and agencies
Key Performance Indicators:
* Social media performance
We’re looking for a passionate, self-motivated marketer who is a real team player, taking their own initiative with a positive attitude towards their work and others. You’ll be a driven self-starter with digital marketing experience, striving to achieve marketing excellence, executing marketing activities smartly and efficiently, always pushing yourself to deliver best-in-class marketing and constantly looking for those small improvements to our marketing activities – playing a vital role in aiding Reed Talent Solutions’ expansion.
Seniority level
* Seniority level
Not Applicable
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Staffing and Recruiting
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