Job Description
We Deliver Progress.
As a Senior Marketing Manager, you will drive the capabilities and marketing strategies that deliver best-in-class customer engagement and value management. You will be the architect of our "In-Life" roadmap, moving customers from functional usage toward long-term advocacy and Lifetime Value (CLV).
What you’ll do:
1. Strategic Journey Architecture: Design a holistic framework that supports customers from day one through to long-term loyalty.
2. Digitisation & Engagement: Work with Product and UX to replace manual processes with automated, digital-first interactions.
3. Roadmap & Optimisation: Own the overarching test-and-learn framework and prioritise plans across core business objectives.
4. Executive Reporting: Own the tracking and reporting of base health, retention performance, and value erosion mitigation for senior leadership.
5. Compliance & Governance: Lead the strategic delivery of mandatory customer communications, ensuring all activity adheres to regulatory guidelines.
6. Risk Identification: Anticipate commercial risks, such as attrition trends, and implement proactive solutions to protect customer relationships.
Qualifications
We put people first.
We are looking for a commercial and strategic leader who thrives on autonomy and possesses a "digitisation and efficiency" mindset. You should be a natural bridge-builder, capable of navigating complex matrix organisations and influencing stakeholders across Data, Product, and Legal teams. As a mentor and manager, you will be committed to coaching others and driving high-quality delivery in a fast-paced environment.
Your technical toolkit should include:
7. Commercial Lifecycle Mastery: Extensive experience in Customer Marketing or Lifecycle roles, managing the end-to-end customer value chain.
8. Retention & Value Optimisation: Expert at designing frameworks to mitigate attrition and proactively manage customer risk/at-risk segments.
9. Data-Driven Propensity Strategy: Experience using complex data sets and behavioural indicators to build automated customer journeys.
10. Regulatory & Commercial Balance: Ability to deliver high-stakes messaging within regulated frameworks while achieving commercial targets.
11. People Leadership: Proven experience managing direct reports, focusing on professional development and performance management.
12. AI Curiosity: Evidence of experimenting with AI to drive marketing automation or improve efficiencies.
Additional Information
So why pick UW?
We’ve got big ambitions so there’s going to be plenty of challenges. There are also a lot of benefits:
13. An industry benchmarked salary. We’ll share it during your first conversation.
14. Hybrid working, with 2 days in the office.
15. Electric Car salary sacrifice scheme through Tusker
16. Discount on our services and you get our coveted Cashback Card for free. You’ll also get access to 100s of rewards and discounts through Perkbox
17. A matched contribution pension scheme and life assurance up to 4x your salary. You can also access free mortgage advice and a financial wellbeing tool.
18. Family-friendly policies, designed to help you and your family thrive.
19. Discounted private health insurance, access to an Employee Assistance line and a free Virtual GP. Our wellbeing app Unmind supports your mental health.
20. Belonging groups that help UW shape an even more inclusive future.
21. A commitment to helping you develop your career journey through learning, coaching and new experiences