Digital Marketing Executive – Bedford (hybrid) - £30,000 DOE One of the World's leading consumer brands is looking for an Digital Marketing Executive to be responsible for support the Commercial Marketing Team and be responsible for driving traffic to their websites and then optimizing the visitor experience to maximise conversions and lead generation. This will include managing regional PPC campaigns, ensuring the brand is ranking high on the SERPs for topics related to products and services, as well as creating and updating pages, products and content on the company’s websites. Please note due to rural location driving license and own car is needed Key responsibilities To develop web optimisation plans that leverage SEM strategies and tactics to increase website rankings and authority score, helping to drive traffic to the company’s websites Maximise ROI from SEO and PPC investments Evaluate and optimise the UX and UI of the overall website, products, pages and blogs Evaluate search trends that assist in the development of webpages that are optimised for keywords Support the implementation of campaigns as directed by the Brand and Product Specialist Key competencies Previous Experience within SEO / PPC Excellent oral and written communication skills. Excellent organisation and administrative abilities, creative and confident. Excellent attention to detail with an analytical