Can you lead, develop, and inspire a Marketing team with proven experience in a Head of capacity?
Are you an expert at building content strategies to drive engagement and boost brand growth?
Do you enjoy working in a start-up/scale-up environment?
My client is seeking a dynamic and visionary Head of Marketing and Content to elevate their brand storytelling.
If you’re passionate about crafting compelling narratives and have a proven ability to deliver impact, we want to hear from you.
What We’re Looking For:
* Strategic Storyteller: Skilled in building and executing content strategies that drive engagement, brand growth, and commercial success.
* Expert Coordinator: Experienced in managing a content team of designers, writers, freelancers, and agencies.
* Startup-Savvy Leader: Enthusiastic about the startup ecosystem and capable of creating content that resonates with founders, board members, and fractional executives.
* HubSpot & SEO Knowledge: Proficient in content distribution via HubSpot, with understanding of content performance tracking, SEO fundamentals, and conversion strategies.
* Brand Guardian: Able to collaborate with the CMO and agencies to maintain and evolve the brand’s tone of voice and visual storytelling across all content.
What You’ll Do:
* Own and execute the content strategy and calendar across all channels, including blog, social, email, video, and long-form resources.
* Lead the creation of high-quality, impactful content that establishes authority, drives inbound traffic, and supports lead generation.
* Manage and mentor a talented content team and freelancers, ensuring alignment with brand voice and priorities.
* Collaborate with Product, Sales, and Customer Success teams to create content for product launches, campaigns, and lifecycle marketing.
* Monitor key performance metrics (traffic, engagement, conversion) and refine strategies based on data insights.
* Enhance the brand’s presence through thought leadership, PR opportunities, and strategic partnerships.
* Play a pivotal role in shaping a brand that transforms how start-ups connect and grow. This is an opportunity to leverage your creativity, drive impact, and be part of a collaborative, forward-thinking team.
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Forward Role operates as an employment agency.
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