Role: Marketing Manager (UK)
Location: Lisburn (Northern Ireland) or Cheltenham (England) office
The Company
We are Lowe Rental, a globally recognised brand for innovation, ambition and high quality.
Headquartered in the UK, Lowe Rental is a leading provider of hospitality equipment to the worlds’ major sporting and music events, grocery retailers, on-demand food delivery platforms and exhibitions. Our unique culture is built on people, from motivating and developing our highly talented team, to truly listening to and delivering against our clients’ needs.
From Beijing to Boston, Berlin to Belfast, we are an entrepreneurial organisation and take pride in our ability to provide innovative products and services to our impressive client-base.
The Role
This role will be based in either our global HQ in Lisburn, Northern Ireland, or our Cheltenham, England, alongside the current team based at the office. The successful candidate will be an ambitious Marketing Manager who is keen to accelerate their career within a fast growth, lean environment. This is role will require working very closely with the wider marketing department to help support revenue growth, product strategy and go to market planning.
Key responsibilities will include:
* Develop and execute the go-to-marketing strategies in the UK working alongside the Divisional Director of Marketing Communications.
* Be the voice of the customer for internal cross-functional teams to ensure product and sales priorities align with ideal customer profiles.
* Identify and maintain market audience and buyer persona definitions for our customer audience.
* Become well-versed in competitive intelligence and field enablement for specific product offerings.
* Provide ongoing channel performance feedback.
* Help develop and optimise positioning, messaging and sales tools to support product growth and adoption.
* Become an expert in our products in order to create solutions messaging, blogs, landing pages, webinars, events, campaigns and other demand generation vehicles that effectively promote the products.
* Work alongside the Digital Marketing Team, Content Team, Sales Team, Product Specialists etc. to optimise campaigns.
* Assisting with the company’s participation at events, ensuring brand visibility, promotional materials and supporting the sales department.
Experience & Qualifications
As a people orientated organisation, the successful candidate must be a fit for our core values; Listen, Empower, Innovate and Accomplish, as well as having the following skills and experience:
Essential
* Significant experience in a marketing role, within a fast-paced organisation.
* Superb organisational skills.
* CRM experience.
* Excellent decision making and problem-solving skills.
* High level of interpersonal communication.
* Local/regional experience.
* Excellent proof-reading skills.
* Fully proficient in Excel, PowerPoint, Word and Outlook.
* Must be passionate about marketing culture.
* Excellent presentation skills.
* Strong commercial acumen and curiosity.
Ad-hoc travel within the UK will be required in this role.
Desirable
* Degree-level qualified in a relevant subject.
* Campaign planning & management experience.
Exceptional candidates who do not meet these criteria may be considered for the role provided they have the necessary skills and experience. Lowe is an equal opportunity employer and committed to a diverse workforce. We are incredibly selective in our hiring and shortlisting for this vacancy will be completed on the basis of merit. Candidates should tailor their CVs to reflect our essential criteria.