E:Commerce Manager
Location: Wirral (hybrid 3 days office; 2 days from home)
Salary: GBP 45,000 starting, scaling to GBP 55,000 based on agreed performance targets reviewed at 12 months
Reports To: Founder / Managing Director
Employment Type: Full:time; Permanent
About Simple Lighting
Simple Lighting is a UK:based LED lighting specialist established in 2009, selling 1,000+ products across domestic and commercial categories. We operate on Shopify Plus, alongside sub:brands ExitGuardian (emergency lighting), Lighteez and TitanDrive. Our customer base splits roughly 50/50 between trade (Electricians, contractors) and DIY homeowners, and we hold around 14,000 combined five:star reviews across Google, Trustpilot and Reviews.io.
Weve just completed a major platform migration from Magento 2 to Shopify Plus, and were now in the next phase of growth sharpening paid media, scaling content, optimising conversion, and building out internal tooling. Were a small, capable team that moves quickly and values direct, practical thinking over corporate process.
The Role
We need an E:Commerce Manager who can take operational ownership of the website and surrounding digital channels, freeing up the Founder to focus on strategy, supplier relationships and product development. This isnt a coordinator role youll own trading performance, run the digital marketing stack, and lead the content team day:to:day.
Youll work closely with the Founder, the Office Managers (Will and Chris), the Content Manager (Janelle), and our Philippines:based creative team (Designers, Copywriters, 3D Artist, Social Exec).
Key Responsibilities
Trading and Site Performance:
Own day:to:day trading performance across Simple Lighting and sub:brand sites. Monitor and report on revenue, conversion rate, AOV, traffic and margin (GA4, Shopify Analytics, ProfitMetrics). Identify and action commercial opportunities promotions, bundling, price testing, range gaps. Manage the Shopify Plus backend collections, navigation, product catalogue, app stack.
Paid Media:
Manage Google Ads (currently self:managed by the Founder youll take this on). Develop Microsoft Ads further (server:side tracking already in place). Lead Meta ads strategy Advantage+ Shopping Campaigns, creative testing pipeline, volume creative tooling. Make profit:led decisions, not revenue:led we care about contribution margin, not vanity ROAS.
SEO and Content:
Work with Janelle to maintain the content roadmap category pages, product pages, blog content, FAQ schema. Enforce content standards (commercial intent on category pages, internal linking, SEMrush:validated keywords, meta data standards). Continue post:migration SEO work indexation monitoring, GSC management, technical fixes. Oversee Amazon listing optimisation alongside the website.
Email and Retention:
Manage Klaviyo campaigns, flows, segmentation, deliverability. Build the retention programme alongside acquisition.
Team and Suppliers:
Brief and review work from the Philippines team (Designers, Copywriters, Social Exec) briefs out by 10am UK for same:day acknowledgement. Line:manage Janelle (content) day:to:day. Liaise with payment processors, platform partners and external agencies.
Reporting:
Weekly trading report to the Founder. Monthly performance review with clear actions.
What Were Looking For
Essential:
4+ years in an e:commerce role, ideally including time as an E:Commerce Manager or Senior Executive. Hands:on Shopify experience (Plus preferred but not essential). Proven Google Ads ownership youve personally built and optimised campaigns, not just briefed an agency. Strong SEO fundamentals on:page, technical basics, content strategy, GSC literacy. Comfortable in GA4 and pulling your own data not afraid of a spreadsheet. Confident managing creative and content briefs. Direct, plain:English communicator we dont do corporate fluff.
Nice to Have:
Commercial