A unique opportunity to define the visual identity that sets our client’s product apart from every other poker broadcast in the world.
You will lead the creation of compelling, reality‑show‑style premium content designed to captivate audiences globally.
THE COMPANY
Our client is transforming the game of high-stakes poker into a mainstream entertainment phenomenon.
THE ROLE
As Creative Director, you will define the visual identity that sets our client’s product apart from every other poker broadcast in the world, positioning the brand as unmistakably high‑end and luxurious. You’ll lead the creation of compelling, reality‑show‑style premium content designed to captivate audiences globally.
Key Responsibilities:
* Develop the company’s brand identity, ensuring visual consistency across all touchpoints — broadcast, digital, physical, and social
* Design and art-direct all on-screen graphics, collaborate with the tech team on the visual design of proprietary tools
* Define the visual identity of each 52-episode season collaborating with the production director on set design and venue staging for casinos
* Lead the visual development of the company’s signature high-stakes, high-drama competitive poker format and on-screen narrative elements
* Lead the design of all social media & digital assets
* Define the merchandise design across apparel, accessories, playing cards, and branded items
* Art-direct venue installations, signage, and physical brand experience at each location
* Build and lead the creative team — in-house designers, freelancers, and agency partners
THE PERSON
With extensive experience as a Creative Director within premium TV production or sports/esports entertainment, you will have a superb portfolio of brand identity work - not just execution, but strategic brand architecture. Prior work on glossy/luxury branded entertainment formats or reality shows would be advantageous.
Expert-level proficiency in Adobe Creative Suite is essential, as is a working knowledge of motion graphics production and real-time graphics. You should also understand digital asset delivery formats for broadcast, streaming, and social platforms.
And of course, any experience or familiarity with the global poker landscape or other skill-based competitive formats would be very useful.