Job Title: Market Analyst Location: Head Office, Belfast, Northern Ireland (Hybrid) Department: Strategic Growth Reports To: Head of Strategic Growth Salary: Competitive, based on experience About Direct Medics Direct Medics is a leading healthcare staffing provider, supporting public and private sector clients across the UK and Ireland. We’re committed to delivering high-quality workforce solutions that improve patient care and empower healthcare professionals. Role Overview We are seeking a data-driven and commercially minded Market Analyst to support strategic decision-making across client acquisition, service expansion, and competitive positioning. This role will be pivotal in identifying growth opportunities, mapping market segments, and guiding client targeting strategies. Key Responsibilities Conduct market mapping exercises to identify core and target client segments Analyse industry trends, competitor activity, and regional demand patterns Develop client segmentation models based on strategic value and revenue potential Leverage diverse information sources to assess hiring strategies, identify new opportunities and drive workforce optimisation Produce dashboards, reports, and visualizations to support leadership decisions Collaborate with sales and marketing teams to refine outreach strategies Monitor KPIs and performance metrics across client portfolios Present findings to senior stakeholders with actionable recommendations Conduct comprehensive qualitative and quantitative market research, gathering, and analysing data to deliver valuable insights Skills & Experience Essential: Proven experience in market analysis, business intelligence, or strategy Strong proficiency in Excel, Power BI, LinkedIn, or similar analytics tools Excellent data interpretation and storytelling skills Ability to synthesize complex information into clear insights Strong communication and presentation abilities using PowerPoint to tell the story Desirable: Experience in healthcare, staffing, or recruitment sectors Familiarity with CRM and client scoring models Degree in Business, Economics, Data Analytics, or related field What We Offer Opportunity to shape strategic growth in a dynamic sector Hybrid working model with flexible hours Supportive team culture and professional development Competitive salary and benefits package Stay in the loop with all our internal job postings by registering for our new Direct Medics Connect service! By joining, you’ll be the first to hear about upcoming roles and remain part of our active talent pool. Register now on Connect! HR123