Social & Brand Platforms Manager
Reading, U.K. – Full-time – Permanent
Role Purpose
The Social & Brand Platforms Manager plays a key role in shaping how STADA UKs Consumer Healthcare brands connect with consumers across digital channels. This role is responsible for translating brand strategy and consumer insights into engaging, compliant, and social‑first content across the CHC portfolio.
More than a traditional social media role, this position sits within a broader digital and content ecosystem spanning social platforms, websites, CRM, eCommerce, and retailer.com. It is ideal for a commercially minded and digitally fluent marketer who combines strategic thinking with hands‑on execution.
Working closely with Brand Marketing, Digital, eCommerce, Regulatory, and agency partners, you will help deliver impactful content strategies that drive awareness, engagement, and growth across some of the UKs most trusted healthcare brands.
1. Social & Content Strategy
* Translate brand strategy, brand equity, and positioning into clear social media strategies and content principles, adapted for each category.
* Define the role of social across the full consumer journey (education, engagement, conversion, loyalty), aligned with broader digital, eCommerce and brand objectives.
* Oversee always‑on and campaign‑based social plans that balance brand‑building, engagement, and performance.
* Ensure consistent brand expression, tone of voice, and messaging across platforms while allowing for platform‑native execution.
2. Content Ecosystem & Activation
* Plan and activate social content across key platforms (e.g. Meta, TikTok, YouTube, X, emerging platforms as relevant) in partnership with the Marketing team.
* Oversee content creation across formats (video, short‑form, static, creator/influencer‑led, UGC), working with agencies, creators, or internal teams.
* Ensure social content is integrated with websites, e‑commerce, and broader digital campaigns, not operating in isolation.
* Contribute flexibly to adjacent content needs (e.g. website updates, landing pages, campaign assets) to maintain ecosystem coherence.
3. Governance, Compliance & Risk Management
* Own and manage social governance frameworks, including approval workflows, moderation guidelines, escalation processes, and documentation.
* Act as the key liaison with Regulatory, Pharmacovigilance, Legal, and Customer Services for social media activity.
* Ensure full compliance with UK regulatory frameworks (MHRA, PAGB, GDPR), pharmacovigilance requirements, and internal standards.
* Oversee community management processes, including adverse event monitoring, complaints handling, and crisis escalation.
4. Social Technology & Infrastructure
* Own the social tech stack (publishing, listening, moderation, analytics tools), ensuring it is fit‑for‑purpose, compliant, and scalable.
* Partner with the Digital Growth Lead to evolve tools, AI‑enabled solutions, and processes that improve efficiency, insight, and speed.
* Use social listening and analytics to generate actionable insights for brand teams, innovation, and portfolio decisions.
5. Performance, Learning & Optimisation
* Define KPIs and success metrics for social activity, aligned with brand, eCommerce and digital objectives.
* Use data and insights to continuously optimise content, formats, platform mix, and investment.
* Embed a test‑and‑learn mindset, balancing experimentation with compliance and risk management.
6. Stakeholder & Agency Management
* Work closely with Brand, Digital, eCommerce, Corporate Communications, and Regulatory teams.
* Manage social and content agencies, freelancers, creators, and partners where relevant.
* Act as a social and content expert internally while educating stakeholders on platform best practice, limitations, and opportunities.
What We Are Looking For
We are looking for a candidate who aligns with our values and brings the following:
* Bachelors degree in Marketing, Business, Communications, or related field preferred.
* 3–5 years of experience in digital, marketing, or commercial roles overall.
* Strong experience in social media and content roles, ideally within FMCG, Consumer Healthcare, Homecare, or other regulated categories.
* Demonstrated ability to translate brand strategy into social and content execution.
* Experience working with regulatory, legal, or compliance teams.
* Strong understanding of content formats, platforms, and community dynamics.
* Comfortable balancing creativity, governance, and commercial impact.
* Experience in broader digital content, website management, or omnichannel activation will be a plus.
* Experience with social listening, analytics, and reporting tools is critical.
* Experience collaborating with e‑commerce teams and managing social as a key awareness, and also conversion, driver.
How We Care For You
Competitive salary and annual bonus scheme.
Salary Sacrifice Pension Scheme offering 8% employer contribution rates.
Hybrid working – we spend three days of your choice in the office, with the remaining days working at home.
25 days of annual leave plus bank holidays with the potential to buy up to 5 additional days.
Free winter flu jab.
Wellbeing support through our Employee Assistance Programme and KYAN Wellbeing – offering free coaching and counselling services for you and your family.
Electric Car Scheme through Octopus Energy, plus free on‑site EV charging.
Cycle to Work Scheme.
Enhanced Family Leave.
Plus, many more employee benefits & celebration events.
Inclusion & EEO
STADA Group values and promotes its diverse culture, regardless of gender, age, social or ethnic origin, disabilities, religion, ideology, or sexual orientation. We use the strength of our uniqueness to develop creative ideas, expand our experience and increase innovative strength. Our focus is on equal opportunities, respectful cooperation, and the promotion of an inclusive working environment. We are looking forward to your application and welcome applications without a pharmaceutical background.
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