Area Sales Representative - North - Pharma/Biotech/Healthcare Up to £50k basic, plus bonus, plus company car This is an opportunity to join a high performing, ambitious business operating in a fast paced and competitive market. As an Area Sales Representative, you’ll play a key role in driving revenue growth across your territory, building long-term client relationships and spotting new opportunities ahead of the competition. This role will suit someone with real sales hunger — a self-starter who enjoys being out in the field, thrives on momentum and is motivated by targets, growth and winning new business. The Role You’ll take full ownership of your designated geographical area, managing existing accounts while proactively identifying and securing new business. You’ll act as a trusted partner to customers, understanding their needs and positioning the company’s products and services to deliver real value. Covering the North of England. Key Responsibilities Build and maintain strong, long-term relationships with existing clients to drive loyalty and repeat business Actively communicate with customers to understand their needs, resolve issues and identify upsell opportunities Identify, pursue and convert new business opportunities within your territory Consistently meet and exceed sales targets through proactive, solution-led selling Develop and execute territory sales plans to maximise revenue and market share Monitor market activity, competitor movements and industry trends to stay one step ahead Analyse sales data to identify patterns, opportunities and areas for improvement Produce regular sales reports outlining activity, performance and pipeline Work closely with internal teams including sales, marketing and operations to maximise overall performance Share customer insight and market feedback to support wider commercial and marketing strategy Requirements What We’re Looking For A proven track record in a field-based or territory sales role ideally within the healthcare, pharma, biotech industry Strong commercial awareness with the ability to spot and act on opportunities Excellent communication and relationship-building skills Self-motivated, driven and comfortable working in a fast-paced, target-led environment Organised, analytical and confident managing your own area and pipeline Flexible with travel, must have a UK driving license Roberts Webb Recruitment are acting as a Recruitment Agency in relation to this role.