Bring Local Stories To Life. Shape Unforgettable Guest Experiences.
We’re looking for a Brand Manager (EMEAA), to join our team and help shape the future of Hotel Indigo, as well as supporting Kimpton, across Europe, Middle East, Asia & Africa. You'll be based in our Global HQ in Windsor, UK.
In this role, you’ll support the development and lead the effective implementation of the brand strategy, plans, and standards in EMEAA. You’ll ensure consistency and competitiveness, champion guest experiences, and drive improvements in brand performance and growth across the region.
At IHG Hotels & Resorts, we’re passionate about bringing our brands to life and creating unforgettable experiences for our guests. Hotel Indigo and Kimpton are design led brands within our Luxury and Lifestyle portfolio, each with a distinctive approach – Hotel Indigo is inspired by the local neighborhood and designed to reflect the unique character of each location and Kimpton blends spirited design, a bold unique take on hospitality experiences and a sincerely personal style of service.
What you’ll do:
* Support strategic growth and manage the implementation of brand strategy, plans, and standards based on global frameworks, adapted for EMEAA.
* Monitor, analyse and report on brand performance for the region, working closely with global teams.
* Partner with Regional Brand Managers and cross-functional stakeholders to balance strategic intent with operational realities.
* Support the development, piloting, and implementation of product and service innovations that strengthen brand health and awareness.
* Manage the integration and roll-out of global projects, ensuring adoption of the Hotel Ready process.
* Lead designated Guest Experience projects within EMEAA.
* Collaborate with the Global Brand Design team to ensure correct execution of Brand Visual Identity.
* Deliver brand immersion presentations to regional partners and support the waiver/standards process.
* Partner with Development Teams to prepare brand presentations, case studies, and pitch materials.
* Manage brand budgets for the region
* Support the Brand Director with compelling content for hotel leader engagement.
* Act as a brand ambassador and trusted point of contact for stakeholders across the region.
* Provide cross-brand support across the Luxury & Lifestyle portfolio.
What you’ll bring:
* Proven experience in brand management, marketing, or strategy within hospitality, lifestyle, or consumer-focused industries.
* Strong communication and organisational skills, with the ability to build trusted internal and external stakeholder relationships.
* Strong analytical skills to monitor performance, interpret data, and deliver clear reports and dashboards that inform team decisions.
* A creative yet pragmatic mindset, able to navigate delivery challenges and competing priorities.
* Confidence in presenting, influencing, and leading projects with impact.
* A genuine passion for guest experience and lifestyle hospitality.
* Willingness and ability to travel within the region.
Apply now and be part of shaping the future of Hotel Indigo and Kimpton in EMEAA.
Closing date for applications 16th October 2025
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws.
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