Overview
Job title: Assistant Marketing Analyst
Hours: Monday - Friday 9.00am - 5.30pm
Salary: £27,000 - £29,000
Location: Chester, CH1
Hybrid Working: Yes, wfh Monday & Friday
Start date: ASAP
Contract: 12 months (Maternity cover)
Parking: No, but public parking and a % reimbursed
My client, a well-established company with a portfolio of successful brands, is seeking a Assistant Marketing Analyst to join their reputable Marketing Retentions Team on a contract basis
Purpose of the Role
To help increase repeat bookings. This role will focus on improving the customer journey, driving engagement and sharing insights that support better business decisions.
Key Responsibilities
* Use customer data to identify opportunities for improving retention
* Create and run campaigns for different customer groups (e.g. new, active, lapsing, lapsed, non-bookers)
* Track campaign performance and suggest improvements
* Recommend target customer segments for direct mail, email and outbound call campaigns
* Work closely with the Client Engagement Manager to gather and share customer feedback
* Review and improve customer journeys to increase leads and conversion
* Build and manage automated email campaigns to generate leads, support sales, and build customer relationships
* Collaborate with the Digital Acquisition team to share insights that support new customer growth
* Work effectively across the marketing team and with other departments
* Ensure all communications align with brand guidelines and provide a consistent customer experience
Skills & Experience Required
* Experience using customer data platforms (SCV)
* Knowledge of customer retention and lifecycle touchpoints
* Interest in customer behaviour and insights
* Background in email and digital marketing with a understandingof performance metrics
* Strong analytical skills
* Experience working with external partners and cross-functional teams
* Excellent communication and teamwork skills
* High attention to detail, with strong time management and organisational skills
* Proactive, customer-focused, and forward-thinking
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