Requirements
* 3+ years’ experience in CRM and retention for a high growth and data driven organisation
* Hands‑on experience of working with Email Service Providers (ESPs) and other CRM tools
* Hands‑on experience with customer data and segmentation, referring to data points to inform segmentation strategies
* Well‑versed in working with design and copywriting teams to deliver best‑in‑class creatives, with very high production volumes
* Experience working directly with web developers and/or data engineers on CRM projects
* Results driven, comfortable analysing performance numbers and with a keen desire to optimise all customer touch points
* A good understanding of email marketing best practices including GDPR and e‑privacy laws
* Strong communication skills and experience in Stakeholder engagement
* Comfortable being autonomous and self‑directed
What the job involves
We have a core belief that our toxic, sedentary lifestyles are making humans, and the planet, sick. So, we’re on a mission to change it
To support this, we’re looking for a Lifecycle & Journey Specialist to own and optimise how we engage customers across their lifecycle
This role will be critical in improving retention, extending customer lifetime value, and ensuring every interaction feels relevant, timely and valuable
You will own the execution and optimisation of lifecycle communications across CRM channels (email, SMS, in‑app), and referral and take responsibility for improving key customer journeys through data, testing and continuous iteration
Working cross‑functionally with CX, Product, Brand, and Customer Service, you will ensure that customer insight is turned into practical improvements that drive measurable impact
Lifecycle Execution
* Own the build, deployment and optimisation of lifecycle CRM programmes across email, SMS and in‑app channels
* Develop and maintain automated flows across key lifecycle stages (e.g. onboarding, post‑purchase, re‑engagement)
* Ensure all communications are timely, relevant and aligned to customer needs
Journey Ownership
* Own and optimise a small number of high‑impact customer journeys (e.g. onboarding, retention)
* Identify friction points and drop‑offs using data and insight
* Implement improvements through CRM activity and coordinate with Product and CX where needed
Testing & Optimisation
* Design and run A/B tests across messaging, timing, channel mix and personalisation
* Continuously improve lifecycle performance through a structured test‑and‑learn approach
* Support the development of more advanced segmentation and personalisation strategies
CX Integration
* Partner closely with Head of CX to translate Voice of Customer insights into actionable lifecycle improvements
* Use data from CRM, customer service, reviews and behavioural analytics to identify and address customer pain points
* Ensure CRM activity aligns with the broader customer experience strategy
Performance & Reporting
* Track and report on lifecycle performance, linking CRM metrics to retention, engagement and lifetime value
* Provide clear insight into what is working, what isn’t, and where opportunities exist
* Contribute to a culture of data‑driven decision making across CRM and CX
WHAT SUCCESS LOOKS LIKE
* Lifecycle programmes that drive measurable improvements in retention, engagement and lifetime value
* Seamless, relevant customer journeys across CRM channels
* Clear translation of customer insight into tangible improvements
* Continuous optimisation driven by testing, data and experimentation
* Strong alignment between CRM execution and customer experience priorities
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