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Description
:The Channel Expertise Executive is operating Media Experience (Mx) campaigns for a client portfolio on a specific channel.
ABOUT HAVAS MARKET:
We are Havas Market, part of the Havas Media Network. We believe in in the fusion of commerce and performance to drive limitless performance. We break down barriers between commerce and performance to build cohesive multichannel purchase experiences that powerfully combine tech and human flair.
Havas Market expertise spans four core specialist services: paid media (PPC, paid social, shopping international), owned (SEO, CRO, content, creative, localisation), commerce (Amazon, Marketplaces, Retail Media, social commerce) and earned (digital PR, social).
We help clients such as Bonhams, DASH Water, JDE, Office Shoes and TOAST to:
1. Connect with the human behind the click – we harness human-led planning and technology to create experiences that connect more deeply and drive superior digital performance.
2. Capture meaningful metrics that matter – we focus on meaningful results that drive business impact, not just superficial metrics, ensuring client strategy delivers real commercial success.
3. Combine curious minds and powerful technology – we turn data into actionable insights, all powered and delivered by cutting-edge technology, giving clients a competitive edge in market.
THE ROLE:
This role is an exciting opportunity for a passionate copywriter & SEO advocate to join the team asContent Executive within our SEO Strategy team. This person should be keen to learn and develop into someone that can deliver client strategies and execute campaigns across a content driven landscape.
The ideal person will be someone who has a natural propensity towards writing content online. This role will involve drafting blog articles for clients, writing & optimising product pages, editing content, as well as assisting in the brainstorming, planning and creation of digital PR campaign assets.
An understanding of the SEO industry would be advantageous, but isn’t a mandatory requirement, as we’re happy to provide training and a clear development path.A desire to learn more about SEO in general to expand out into content SEO strategy tasks is a bonus.
The ideal candidate will have some experience in having written content online in the past whether as a student, intern, grad placement or in their personal lives. We would like for the candidate to be willing and able to share some examples of their written work prior to any interview.
KEY RESPONSBILITIES:
Within your first six months we would expect you to be able to complete the following tasks:
4. Creating SEO focused copy including product descriptions, category copy, meta descriptions, and titles for client websites
5. Writing innovative and original content to inspire and captivate our target audiences whilst delivering on SEO KPIs
6. Developing a clear and consistent brand tone across all content produced for clients
7. Brainstorming engaging content ideas and DPR campaign assets (individually or in teams)
8. Supporting the SEO Strategy Manager to review the copywriting strategy and adapt where required
9. Undertaking keyword research and analysis to help shape content approach for clients
10. Contribute to competitor analysis to identify opportunities and insights
11. Proactively share suggestions to improve our content offering or creation process
12. Learn to leverage AI powered tools and tech to support the content creation process and increase efficiency
13. Working collaboratively and proactively with wider teams (digital PR, technical SEO, paid search and planning teams)
DESIRABLE SKILLS AND EXPERIENCE:
14. Exceptional writing and communication skills
15. Creative flair and a positive, can-do attitude with a strong attention to detail
16. Past education/ experience in journalism, English language/literature or related subjects
17. Strong time management skills, ability to prioritise workload and meet deadlines
18. Willingness and a hunger to take feedback on board
19. Strong collaboration skills and desire to work with others in a team
20. A working knowledge of uploading content into a website’s CMS
21. An understanding of SEO and how to incorporate best practises into copywriting (desirable but not essential)
22. A working knowledge of key content and SEO tools (Ahrefs, SEMRush etc.)
23. Interest in web analytics and an ability to use data to back arguments
24. Interest in marketing trends and tries to apply them into our services
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Contract Type :
Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
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