Head of Marketing & Communications About the Role We’re looking for a dynamic Head of Marketing & Communications to lead our marketing function, grow brand visibility and drive membership growth across our expanding gym network. You’ll bring strong commercial thinking, creative flair and a data driven approach to deliver high impact, high performance marketing. Key Responsibilities Leadership & Strategy Lead, develop and inspire a multidisciplinary marketing team. Own annual planning, budgeting and full funnel marketing strategy. Foster a collaborative, creative and performance led culture. Growth & Campaigns Lead paid media across search, social and influencer channels to deliver strong ROAS. Manage brand campaigns and agency partners to deliver standout creative. Oversee organic social and creator activity to build awareness and engagement. Retention & CRM Reduce churn and increase lifetime value through improved customer journeys. Optimise CRM, onboarding and comms workflows. Use A/B testing to improve conversion, pricing and offers. Digital Experience Support optimisation of website and app journeys. Improve UX and conversion across all digital touchpoints. Data & Insight Track KPIs using GA4 and other analytics tools. Produce clear reports and insights for senior stakeholders. Use data to shape strategy and maximise performance. PR & Communications Lead digital PR to enhance brand reputation and support SEO. Align activity with internal teams across Legal, Operations and Commercial. Oversee internal communications to support engagement. About You Experience & Skills Senior marketing experience within fitness, leisure or subscription based brands (c. £10m turnover). Proven success driving membership acquisition, brand growth and retention. Handson experience with paid media, influencer marketing, CRM and analytics. Strong stakeholder and presentation skills. Personal Attributes Thrives in a fast paced, entrepreneurial environment. Passionate about fitness and tuned into Gen Z culture. Resilient, detail driven and highly organised. Collaborative and willing to be hands on when needed.