Retail Marketing Manager - must drive and must be from Retail
The Role
We are seeking a hands-on Retail Marketing Manager to lead and deliver multi-channel marketing activity across a fast-paced retail business. This is a highly operational role requiring someone who can personally create, manage and execute campaigns rather than simply delegate.
Strong digital marketing capability is essential and non-negotiable as the business continues to grow its online and ecommerce presence. The successful candidate will be commercially minded, creative, organised and confident working across both digital and traditional retail marketing channels.
Key Responsibilities
Lead all retail marketing activity across digital and in-store channels
Create and deliver multi-channel marketing campaigns across digital, print and POS
Manage website content, promotions, landing pages and ecommerce updates
Produce engaging content for social media, email marketing and online campaigns
Work closely with the videography team to deliver high-quality visual and video content
Support new store openings including local marketing, PR and press releases
Create in-store marketing materials including window posters, POS and promotional assets
Use AI tools and emerging technology to improve marketing output and efficiency
Monitor campaign performance and report on results and engagement
Manage and support 1 direct report while coordinating wider content workflows
Candidate Requirements
Proven experience in a Marketing Manager role within retail
Strong digital marketing background - essential
Hands-on content creation experience across multiple channels
Experience managing websites, ecommerce content and digital campaigns
Understanding of retail marketing, POS and in-store promotions
Experience supporting store openings and local marketing campaigns
Strong social media and customer engagement knowledge
Comfortable using AI within marketing workflows
Organised, proactive and able to work at pace in a demanding retail environment
Team player with a flexible approach to workload and hours when required
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