Role Overview
As the Fashion Retail Content Manager, you will be responsible for developing, curating, and managing engaging content across all digital platforms. You will play a key part in enhancing our brand presence, connecting with our audience, and driving sales through compelling storytelling and strategic content planning. You will manage the entire lifecycle of content – planning, creation, editing, distribution and analysis. Working closely across departments to promote our brand through engaging and compelling content, this is a key role within the business.
Core Responsibilities
* Strategy & Planning: Develop, implement, and manage our social media strategy, producing, sharing and maintaining calendars through software tools.
* Content Creation & Management: Create, curate, manage and publish content (images, video, written, etc.).
* SEO & Analytics: Optimise content for search engines and AI, helping to maximise our ROI.
* Social Media Management: Oversee social media accounts, managing the design and tone to ensure we maximise engagement with our target audience.
* Brand Management: Oversee photographic content for DPUS e-commerce platform and in-store POS.
* Creative Direction: Create and manage campaigns and marketing materials for DPUS website and store.
* Collaboration: Working with other departments (marketing, sales, operations, store, etc.) Assigning content production tasks to team members and commissioning articles, videos and other content from external freelancers.
* Reporting: Analyse social media campaigns and activities and provide reports on ROI and insights to Senior Management.
* Networking: Build database of influencers, affiliates and brand ambassadors to expand DPUS network and audience.
Requirements
* At least two year’s work experience as a Social Media Manager or similar role within the fashion industry.
* Experience with social media analytics tools (e.g., Hootsuite, Google Analytics).
* Excellent knowledge of Instagram, TikTok, Facebook, Twitter, LinkedIn and other social media best practices.
* Experience with graphic design tools (e.g., Adobe Creative Suite).
* Experience in content marketing and creation.
* Understanding of SEO and web traffic metrics.
* Experience with audience and buyer persona research.
* Good leadership skills with demonstrable cross-departmental experience.
* Familiarity with design and publishing.
* Detail-oriented and highly organized.
* Critical thinker and problem-solver.
* Great interpersonal and communication skills.
Why Join Us?
* Competitive salary,and generous bonus package
* Opportunity to shape the creative direction of a leading fashion retail brand
* Be part of a collaborative, innovative, and supportive team
* Access to exclusive staff discounts and perks
* Career development and progression opportunities
We are an equal opportunity employer. All qualified applicants will be considered.
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