Aufgaben
As an SEO Specialist at TÜV SÜD, you’ll play a pivotal role in shaping how our expertise is discovered and experienced online. Working closely with key stakeholders, you will lead the charge in optimizing website and e-commerce content to drive organic growth, elevate the user experience, and turn visits into valuable conversions. Your work will directly contribute to making TÜV SÜD’s digital presence as strong and trusted as its reputation in the real world.
Main Duties and Responsibilities:
SEO Consultancy: Act as a strategic SEO advisor to Marketing Business Partners by identifying and recommending SEO-relevant actions.
SEO Strategy: Develop and execute holistic SEO strategies, including both OnPage and OffPage elements, aligned with business goals.
Keyword Analysis: Design and implement keyword strategies tailored to target audiences and map them to content plans and briefings that reflect the customer journey.
Content Audits: Conduct regular content audits to assess quality, consistency, and performance, ensuring existing content meets SEO best practices and delivers measurable value.
Performance: Monitor SEO performance and key metrics (e.g., rankings, traffic, conversions), translate insights into actionable recommendations, and drive continuous optimization to boost organic visibility and business impact.
Collaboration: Collaborate cross-functionally with content creators, digital marketers, web analysts, and developers to ensure SEO requirements are understood, implemented, and maintained across digital platforms.
Innovation: Stay up to date with SEO trends and algorithm updates, proactively translating changes into TÜV SÜD’s digital content strategy.
Qualifikationen
Essential Criteria:
University degree in Marketing, Media, Communications, or a comparable field
Hands-on experience as an SEO Manager or in a similar role
Deep expertise in SEO, including search engine algorithms, AI-driven developments, and application of industry best practices
Proven experience incraftingand optimizing content strategies across the customer journey, with a strong focus on content quality and performance
Solid knowledge of OnPage SEO and a good technical understanding of common web technologies (e.g., HTML, CSS, JavaScript)
Proficient in SEO tools such as Google Search Console, Semrush, Ahrefs, Screaming Frog, or similar platforms
Strong analytical mindset with the ability to translate data into actionable insights for content and site optimization
Excellent communication and collaboration skills, with experience working in cross-functional teams
Business-fluent English, both written and spoken