HEAD OF PERFORMANCE MARKETING
£60,000 - £70,000 | Liverpool | Hybrid Working
Zachary Daniels are proud to be partnering with a fast-growing, international nutrition brand to appoint a Head of Performance Marketing.
This is a standout leadership opportunity to take full ownership of a high-performing acquisition function within a scaling DTC business. You'll play a pivotal role in driving revenue growth, optimising marketing efficiency, and shaping the future of performance strategy across global markets.
The Role:
As Head of Performance Marketing, you will lead the strategy and execution of all paid acquisition channels, with full accountability for performance across Meta, Google, and TikTok.
You'll combine data, creativity, and AI-driven tools to unlock scalable growth, improve customer acquisition efficiency, and deliver measurable commercial impact. This role sits at the heart of the business, influencing key decisions across marketing, product, and customer experience.
What You'll Be Doing:
Own and deliver the end-to-end performance marketing strategy across all paid channels
Drive growth against core metrics including CAC, ROAS, revenue, and contribution margin
Leverage AI tools to enhance targeting, creative, optimisation, and reporting
Manage and optimise significant media budgets to maximise return
Lead structured creative testing in partnership with content and brand teams
Develop full-funnel strategies to improve LTV, retention, and lifecycle performance
Build best-in-class reporting frameworks with actionable insights
Collaborate cross-functionally with CRM, product, and brand teams
Lead, mentor, and develop a high-performing performance marketing team
Foster a culture of continuous testing, learning, and optimisation
What We're Looking For:
Proven experience in a senior performance marketing or Head of Paid Acquisition role
Strong track record of scaling paid media across Meta and Google
Experience managing large budgets with clear commercial outcomes
Hands-on experience with AI tools in a marketing environment
Deep understanding of performance metrics (CAC, ROAS, LTV)
Expertise in creative testing frameworks and experimentation
Comfortable operating in fast-paced, high-growth environments
Strong leadership and stakeholder management skills
Commercially driven, with a focus on revenue and profitability
What's On Offer?
Competitive salary of £60,000 - £70,000
Hybrid working with flexibility
Clear progression opportunities within a high-growth business
Full ownership of a core revenue-driving function
High level of autonomy and strategic influence
Collaborative, commercially focused culture
Access to sports and running clubsThis is a rare opportunity to step into a high-impact leadership role, owning performance marketing at scale within a globally recognised nutrition brand.
If you're ready to drive meaningful growth and take full ownership of performance strategy - apply now.
Reference: BH36003