The Managing Director of Organic Performance is responsible for the strategic, commercial, and cultural leadership of the Organic Performance division, comprising SEO, Content, and Digital PR. Sitting on the Executive Leadership Team and reporting directly to the CEO of Performance, the MD owns the vision and long‑term roadmap of the agency’s Organic Performance offering. The MD is a future‑focused leader who blends commercial acumen with domain expertise, responsible for executing the agency’s Organic Performance vision, driving cross‑functional performance, and representing the function internally. They will define and drive an ambitious AI and innovation roadmap for the Organic Performance team, shaping capabilities, processes, and culture to maximise the impact of emerging tech.
Strategic Leadership and Vision
* Champion integration between Organic, Paid, and Commerce divisions to unlock multi‑channel growth opportunities for clients.
* Work closely with our Heads of product, to lead strategic planning, investment decisions, and business development efforts across the Organic Performance division.
* Represent Organic Performance on the Executive Leadership Team, shaping agency direction, priorities, and decision‑making.
Commercial Strategy and Growth
* Define and oversee commercial targets, including client retention, cross‑sell / upsell, and service‑line expansion.
* Identify and pursue new opportunities for Organic Performance, including geographic expansion, new industry verticals, and product innovation.
* Partner with business development and marketing to shape high‑impact product launch strategies, pitches, and partnerships.
* Ensure the Organic Performance proposition remains market‑leading, differentiated, and commercially viable.
* Support our Heads of Department in delivering a best‑in‑class, joined‑up product strategy across SEO, Content, and Digital PR.
* Champion innovation, ensuring the agency stays ahead of digital trends and client expectations.
Product and Innovation
* Capitalise on the huge opportunity to enhance and continue the development of our AI product. Working closely with our Heads of Product, lead our team into a new era of product development, by owning, developing, and promoting our AI strategy.
* Maintain and strengthen our position, insuring that we have the skills, tooling and resource needed to lead within this space.
* Ensure the Organic Performance proposition remains market‑leading, differentiated, and commercially viable.
* Support our Heads of Department in delivering a best‑in‑class, joined‑up product strategy across SEO, Content, and Digital PR.
* Champion innovation, ensuring the agency stays ahead of digital trends and client expectations.
Organisational and Operational Leadership
* Lead and mentor the Heads of Department and Organic Performance Director with strategic guidance, leadership development, and support.
* Ensure the Organic Performance function is operationally sound, scalable, and aligned with agency‑wide delivery frameworks.
* Monitor organisational health, team structure, and culture within the Organic Performance function to promote performance, wellbeing, and retention.
Client Leadership
* Act as the most senior point of contact on key strategic clients, ensuring alignment between client vision and agency delivery.
* Work closely with our Heads of Product and CS team on strategic client planning across the Organic Performance portfolio.
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