The Marketing team is based in Marketing, Recruitment, Admissions and Outreach (MRAO), part of the University's External Relations Directorate. The team produces materials for a wide range of student recruitment and conversion campaigns to maximise both student quality and diversity. We’re looking for an experienced content specialist to help tell the world about who we are and what we do.
This role involves developing and improving a wide range of written and digital content for potential students and their influencers. You’ll cover topics ranging from applying to a course to exploring student life on campus and life in the city. The content will be used across many different types of media, including social channels, email, web and in printed publications. The role offers opportunities for those with an interest in marketing and student recruitment to develop their marketing skills in a dynamic team environment.
The role supports operational and strategic activities for prospective students. It will help to develop an in-depth understanding of the student journey and decision-making processes, to attract talented students from all backgrounds. It supports wider recruitment campaigns running across UK and international markets. The post-holder will work closely with other teams in the University to understand how content can be used efficiently and effectively.
This is a fixed term post covering an internal secondment contracted to 4 September 2026.
Skills, Experience & Qualification Needed
* Qualifications: Degree or equivalent
* Knowledge: Strong understanding of marketing strategies and digital channels, audience engagement, web accessibility, and student recruitment (UK and international).
* Skills: Excellent copywriting and proofreading, with the ability to tailor content and select/commission appropriate imagery for various formats.
* Experience: Proven track record in digital marketing, content strategy, project delivery, and managing multiple priorities, including international communications.
* Technical Proficiency: Experience using CMS tools like Terminal Four, and creating multimedia content (video/audio) for digital platforms.
Interview date: Thursday 4th September 2025
If you would like to learn more about the role, please contact:Emma Edmunds:emma.edmunds@york.ac.uk
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