We're looking for a Social Media Executive who is as much a creative storyteller as they are a strategist. This role goes beyond scheduling posts — you'll be crafting and executing ideas that showcase this brands craftsmanship, engaging with our community of luxury customers, and helping shape how our brand is experienced online.
As part of a growing team, this role offers the chance to take ownership, expand responsibilities, and play a key role in elevating our digital presence.
Key Responsibilities
* Strategy & Creativity
* Develop and execute social strategies that amplify the brands luxury positioning and connect with high-end audiences.
* Bring fresh creative ideas for campaigns, activations, and social-first storytelling.
* Content Creation
* Ideate, plan, and produce engaging content (photo, video, copy, and design) that brings our collections to life.
* Collaborate with the wider creative team on shoots and brand storytelling.
* Community Management
* Nurture and grow our social community through daily interaction, relationship building, and excellent customer engagement.
* Act as the brand voice, ensuring every interaction reflects our values and attention to detail.
* Performance & Insights
* Monitor and report on key social metrics, using insights to refine strategies and improve results.
* Spot trends and opportunities to keep Whitelaw Gold ahead of the curve.
* Collaboration & Growth
* Work closely with marketing, PR, and sales to align social media with wider brand goals.
* Support paid campaigns and learn to manage targeted ads for reach and conversion.
* Take initiative to expand the role as our social media function grows.
What We're Looking For
* Experience managing social media for luxury, fashion, or lifestyle brands (jewelry experience a plus).
* A strong creative eye for visuals and storytelling across Instagram, TikTok, and other key platforms.
* Excellent copywriting and communication skills with a tone suited to luxury audiences.
* Hands-on experience with content creation (shoots, video editing, or design skills a bonus).
* Proficiency in social management and analytics tools (e.g., Later, Sprout Social, GA).
* A proactive, ideas-driven mindset with the ability to balance creativity and strategy.
* This is a unique opportunity for a social creative who wants to shape how a luxury brand shows up online — not just post content, but create conversations, build community, and drive cultural relevance.