Are you ready to help us scale the business? We are building Salesforce's Media Lab, a global centralized media operation across strategy, adtech, operations, intelligence, and of course, media. We're looking for versatile marketers who are curious, analytical, and have a passion for digital marketing support building this world-class organization. Your Impact As a Programmatic Strategist into Public Sector, you will own the digital demand generation and remarketing programs across the Salesforce product portfolio. Your core focus will be managing programmatic performance and growth across the funnel, generating quality leads, converting pipeline, and driving impact with our partners in Sales. You will work cross-functionally with cloud strategists, field marketing, product marketing, integrated campaigns, ad partners, adtech, operations, and media intelligence to build effective, efficient, and world-class programs. As a key member of the Media Lab, you will: Serve as in-house guide on everything programmatic - planning and execution to strategy and reporting Run budgets, target attainment, media strategy, campaign and ad optimization, testing, performance critical metrics, and overall programmatic roadmap Amplify every media dollar spend by monitoring, analyzing, and optimizing campaign performance Collaborate with cloud strategy counterparts to improve channel education and 1st/3rd party audience data usage to improve performance Provide regular campaign reports, updates, and optimization recommendations to the team's external partners Own the relationships with our ad platform partners and third-party vendors Stay up-to-date on industry practices, industry trends, and strategies in the programmatic landscape, educating the greater team as you learn Research new, innovative tactics that boost campaign operations and increase digital business impact Requirements: Minimum 5 years driving business impact through digital marketing, preferably within the B2B or SaaS industries Proficiency in Programmatic Platforms: Experience with platforms like Google Display & Video 360, DV360, The Trade Desk, or similar DSPs (Demand-Side Platforms) is crucial Skills in setting up, managing, and optimizing campaigns across various channels (display, video, mobile, etc.) to achieve campaign objectives Budget Management and ROI Analysis: Experience in managing budgets effectively and analyzing ROI for campaigns. Ability to troubleshoot issues within campaigns, adapt strategies based on changing trends, and optimize accordingly. Organizational skills to manage multiple campaigns simultaneously, adhering to timelines and budgets Knowledge of government structures, policies, and processes is crucial. Understanding how public sector organizations operate and make decisions is essential Familiarity with legal and regulatory frameworks specific to the public sector is a plus. This includes compliance with government procurement rules and transparency regulations Thrive in a fast-paced environment - e.g. agency or start-up experience - working autonomously, and owning programs from inception to completion Outstanding communication skills and a collaborative/team mentality Strong analytical skills, with approach to problem-solve and stay curious to understand the WHY and the WHAT Proficiency in using data visualization tools such as Tableau and Datorama Proficiency in Excel and/or Google Sheets Fluent in written and spoken English