About the role
Mercedes-Benz of Watford is recruiting a Business Manager (Sales Led / Customer Facing) to join our high performing retail team.
This is a hands on sales leadership role. The successful candidate will spend the vast majority of their time directly with customers, leading from the front by selling Finance & Insurance products at an elite level. This role sits at the heart of the sales floor and is integral to vehicle deliveries, customer experience and commercial performance.
As a Mercedes-Benz Business Manager, you will be customer facing on almost every deal, structuring and presenting finance solutions, selling value added products, and ensuring every customer fully understands their options in a clear, compliant and engaging way.
While there is an element of coaching and oversight of the Sales Executive team, this is sales focused people leadership, not operational management. You will influence performance by demonstrating best in class selling behaviours, objection handling, and conversion techniques — not by analysing spreadsheets or producing reports.
This is not a back office, accounting, credit control, financial analysis, or business reporting role.
Business Managers work flexible retail hours, including weekends, to ensure we deliver outstanding customer experience at every point of the sales journey.
About you
This role is designed for experienced, high performing automotive sales professionals who want to progress their career by selling and leading from the front.
You must come from a customer facing retail sales background, ideally as a:
Top performing Sales Executive
Sales Controller
Retail Business Manager
Finance focused sales role within an automotive dealership
You will:
Be a proven closer with a strong track record in face to face sales
Be highly confident presenting finance and insurance products directly to customers
Thrive on time pressured retail environments and live sales situations
Coach Sales Executives through observation, example, and real time feedback on deals
Take pride in delivering strong finance penetration, add on performance and customer satisfaction
A working understanding of financial products is essential, but this role is about selling them ethically and effectively, not analysing them.
Why Sytner?
Sytner Group are delighted to provide an industry-leading benefits package.
We are passionate about continuous improvement and building an environment where everyone feels valued, appreciated and able to reach their full potential.
Enhanced Holiday Entitlement – 27 days plus bank holidays
Company Car
Industry-leading Maternity, Paternity and Adoption Pay
Private Medical Insurance
Recognition of Long Service every 5 years
Discounted Car Schemes
Career Development
Enhanced Pension Entitlement
One day a year paid voluntary / community work
At Sytner, our values and the way we behave are important to us. We are committed to creating an equitable working environment where we value and respect every individual's unique contribution, supporting our colleagues to thrive and achieve their full potential.
As part of our commitment to Diversity and Inclusion, you have the right to ask for changes / adjustments to job interviews and the recruitment process. For more information around reasonable adjustments and the recruitment process please