About the Role
Feridax is gearing up to launch the UK’s first‑ever SHOEI Gallery – a truly landmark moment for the brand. As part of SHOEI’s global rollout, the Gallery will be more than just a store – it’s a destination for riders, built around storytelling, education, and total product immersion.
Join us to bring the SHOEI Gallery vision to the UK for the very first time – launching the nation’s first‑ever SHOEI Gallery and marking a landmark moment in the brand’s global store‑experience rollout.
As part of your role in the store, you’ll also take the lead in developing the SPADA concession – an exciting opportunity to help launch our own brand space and showcase SPADA’s ambition for national growth and in building brand recognition.
The Role
As a Store Manager, you’re responsible for inspiring your team to deliver the Shoei brand vision to our community of riders and customers. You will support the team in delivering the service proposition for the store and ensuring that the customer is at the heart of everything we do. Your mission is to ensure we install a customer‑first approach – always.
You will ensure all members of the team are given what they need to know, when they need to know it so that they’re empowered and informed. In your role, you will have a variety of focus areas which means you are always on a learning journey, learning new products, delivering product training and developing a service‑focused team who will continue to drive the store and be a brand ambassador. You will also be responsible for supporting and driving best‑in‑class on all operations within the store, both front and back of house.
Responsibilities
* Guide and coach the team to inspire a “customer first always” approach.
* Embed SHOEI and Feridax values and standards into the DNA of the store’s behaviours, creating a culture where every team member lives and breathes them.
* Develop an onboarding program for existing and future recruits.
* Ensure the floor team are set up operationally to deliver the best customer experience.
* Provide the right training to deliver exceptional store service and manage performance ‘in the moment’ with regular feedback.
* React to a constantly changing retail environment, driving service in the moment and responding to customer needs.
* Keep up to date with and adhere to company policies and procedures.
* Maintain accurate team documentation in accordance with company procedure and legal requirements.
* Control and manage all administrative and back‑of‑house operations, including technical transaction handling, returns and customer experience.
* Ensure all H&S policies are adhered to and any issues are escalated to the Head Office team within required time frames.
* Coordinate and deliver impactful in‑store events across multiple brands, driving customer engagement, footfall and awareness campaigns.
* Plan and organise staff shifts and manage annual holiday allocations to keep the store appropriately resourced.
* Ensure social media campaigns and posting are at the forefront of the store’s content and creative strategy.
* Set clear objectives and goals to drive commercial results with a service‑focused approach.
* Build an excellent, focused team confident in achieving customer‑focused results.
* Report on weekly, monthly and quarterly performance, creating clear, digestible presentations for the business.
* Maintain an excellent knowledge of the marketplace and competition to support commercial decisions.
* Foster a culture where the team shares ideas, seizes opportunities and drives positive sales, shaping and delivering new store initiatives that fuel business growth.
* Seek opportunities to improve and encourage the team to try new ideas that drive the business forward.
* Embrace the development of multi‑channel advancements and understand the commercial impact on our business.
* Understand the importance of omni‑channel retail success, aligning online and in‑store experiences for consistent customer journeys.
Essential
* Worked within a supervisory or management role in a customer‑facing environment
* The ability to thrive in a performance‑targeted environment
* A passion or interest within the motorcycle industry
* Outstanding written and verbal communication skills
* A desire to use initiative to solve problems
* Decision‑making skills
* Excellent interpersonal skills
* Adaptable to change
* Time‑management skills
* Excellent team player
* Passion for the brand, marketing and social media
Benefits
* An opportunity to work with global lifestyle partners and brands.
* A chance to build a career with a fast‑paced, high‑growth brand.
Job Details
* Seniority Level: Mid‑Senior level
* Employment Type: Full‑time
* Job Function: Sales and Business Development
* Industry: Wholesale
* Location: Birmingham, England, United Kingdom
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