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Senior insight analyst – 6-month ftc

London
Metrica Recruitment
Insight analyst
Posted: 24 September
Offer description

A world-renowned cultural institution based in London, established in the early 19th century. Dedicated to preserving and sharing their collection for the public’s education and enjoyment. Admission is free, and they welcome millions of visitors each year through general admission, special exhibitions, and a wide range of learning and engagement programmes.

Their 10-year strategy places audience insight and data-driven decision-making at the heart of organisational planning. The Data & Insight team supports this by generating high-quality research, evaluation and analytics to guide engagement, product development and strategic priorities.
As demand for actionable insight increases, so does the need for a scalable data infrastructure and the in-house capacity to deliver it.

The Role

Take charge of reporting systems and audience data warehouse, delivering sharp analysis that turns complex data into clear, actionable insights.

Work side by side with digital and IT teams, both in-house and external, to build scalable, sustainable infrastructure that drives impact.

Core Delivery:

1. Drive performance tracking by designing dashboards and reports that spotlight audience trends, digital engagement, and income-generating activity.
2. Turn complexity into clarity. Translate data into sharp, actionable insights through reports, briefings, and presentations that influence decision-making.
3. Own the audience data pipeline (CRM, ticketing, digital analytics), ensuring data is accurate, consistent, and well-documented.
4. Lead forecasting and scenario modelling, with a focus on exhibitions and visitor volumes, to power financial and operational planning.

NB. This is a 6-month FTC, although there is a strong chance the position will be made permanent at the end of 6 months.

The Individual

5. Significant experience in data analytics, including report/dashboard development and insight communication
6. Strong technical and data modelling skills (e.g. SQL, Python or R)
7. Proficiency in visualisation tools (e.g. Power BI, Tableau).
8. Strong communication and storytelling skills, with the ability to convey data and insight clearly to non-technical audiences
9. Experience working cross-functionally and translating stakeholder needs into data products
10. Familiarity with campaign/CRM analytics, GA4, or digital product performance
11. Prior experience in the arts, cultural, or non-profit sector desirable but not essential

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