Location: Remote UK-
Contract: 12-month fixed term
Hours: 20 hours per week
Educational Content Lead - Global Curriculum
Join the Twink team as an Educational Content Lead (ECL), a remote, UK-based position on a 12-month fixed-term contract for 20 hours per week. This critical role leads the development of global curriculum content, particularly focused on the International Baccalaureate Primary Years Programme. We are seeking a passionate and strategic individual with a minimum of 5 years of IB PYP teaching or leadership experience to drive innovation and ensure our resources meet the highest standards of inquiry-based learning and international‑mindedness for primary schools worldwide.
Ongoing Projects / How You’ll Spend Your Day
Competitor and Market Monitoring
* Track International School resource providers globally and monitor shifts in curriculum adoption.
* Stay updated with International Baccalaureate Organization (IBO) guidance and any other International School updates to ensure compliance and relevance.
* Spot opportunities to meet the needs of bilingual and international schools globally.
Innovation and Idea Generation
* Identify and develop “brickwall” opportunities that International Primary schools cannot do without.
* Create engaging, inquiry-based content that addresses key PYP transdisciplinary themes and learner profile attributes.
* Innovate to support multilingual contexts and cultural diversity globally.
Research and Guidance
* Stay informed on current IB pedagogy and research in inquiry-based learning, concept-based curriculum, and formative assessment.
* Filter and share key findings with writers and editors to ensure resources reflect IB standards.
* Provide guidance on localisation for International schools globally.
Strategy and Prioritisation
* Develop and execute an annual business strategy for IPS content, aligned with overall company goals.
* Prioritise key subject areas, year levels, and language variations (e.g., English/bilingual resources).
* Clearly communicate content priorities to production teams for maximum impact.
Collaboration and Communication
* Work closely with ECLs in other curriculum areas to ensure cohesion with global content collections.
* Partner with Country and Regional Managers to align content strategy with market needs.
* Collaborate with marketing and product teams to ensure effective promotion and customer engagement.
Performance and Insights
* Monitor the success of IPS content lines using data (Tableau, marketing engagement, customer feedback).
* Share learnings and propose adjustments for continuous improvement.
* Identify unmet needs of International Primary schools and develop solutions.
To succeed in the role, you will:
* Be deeply passionate about IB PYP and International School Curriculum and its mission to foster inquiry, international‑mindedness, and lifelong learning.
* Have strong strategic planning skills to prioritise and execute regional content strategies.
* Bring creativity to generate innovative, inquiry-driven content ideas for teachers and learners.
* Be proficient in analysing user insights to guide decision‑making.
* Communicate effectively with diverse stakeholders across multiple regions and cultures.
In this role, you will learn:
* Agile practices in international content development.
* Advanced data‑driven decision making.
* Customer engagement strategies for International Primary Schools.
* Curriculum localisation for diverse international education markets.
You’ll work with:
* Other ECLs, customer‑facing teams, and key business areas.
* The Senior Manager for Exploratory Markets, Regional and Country Managers, and Marketing teams.
* A production team of content writers, editors, designers, and illustrators.
* Production managers and education content managers.
KPIs
* Generate one new International School content line or resource level per month tailored to International Schools.
* Achieve 100% of approved roadmap SMART goals per month.
* Ensure all Global Curriculum content lines achieve their conversion, upgrade, returning user, download, ratings, and ROI metric targets.
* Maintain an NPS of +80 monthly for all Global Curriculum content lines.
We’re interested in anyone who meets a combination of the following:
* Minimum 5 years of IB PYP teaching or leadership experience
* Strong knowledge of IB philosophy, frameworks, and assessment approaches.
* Experience delivering projects from ideation through to completion.
* Ability to identify educational trends and adapt strategy quickly.
* Organised, deadline‑driven, and skilled in managing multiple priorities.
* Excellent communication and collaboration skills across cultures.
* Access to a reliable internet connection (at least 6 mb download, 1 mb upload).
Here’s a couple of the things that make Twinkl a great place to be:
* A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
* Diversity, inclusion and belonging – our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
* From day 1 – Westfield Health, 33 annual leave days per year (pro‑rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
* Quarterly company awards programme
* Seasonal events
* Referral scheme
* Cervical and Prostate screening
* Company sick pay after 3 months of service
* After probation – cycle‑to‑work scheme
* Long‑term service reward – Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave
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