Senior Marketing Executive, Cornerstone (12-month FTC)
Join to apply for the Senior Marketing Executive, Cornerstone (12-month FTC) role at Kids Jewellery Parties
Senior Marketing Executive, Cornerstone (12-month FTC)
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Join to apply for the Senior Marketing Executive, Cornerstone (12-month FTC) role at Kids Jewellery Parties
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An exciting opportunity has arisen to join the award-winning, dynamic and collaborative marketing team within Cornerstone, Penguin Random House initially on a fixed-term contract. We are looking for a creative and entrepreneurial marketer with experience working in a fast-paced marketing team. This role will work across the list with a particular focus on perennial catalogue titles (particularly our non-fiction publishing and Cornerstone Press) and sustaining the success of our titles over the long term.
About Cornerstone
Cornerstone is a division within the iconic publisher Penguin Random House, our home. In turn, Cornerstone is home to seven imprints: Century, Del Rey, Inklore, Evermore, Hutchinson Heinemann, #Merky Books, and Cornerstone Press, each with its own specific focus and remit. Every Cornerstone book also goes on to become a Penguin paperback.
Within publishing, Cornerstone has an enviable track record of bestsellers, prize winners and culture-shaping books, working with many of the worlds most interesting voices, often throughout their entire career. Our books span genres, categories and marketplaces globally.
The role
This role will create awareness of and engagement with Cornerstone books and authors in order to drive sales and build profiles of both catalogue and in market titles.
The candidate will work collaboratively with colleagues in the marketing team and other departments and display excellent communication skills. Youll react to sales data and opportunities in the market, communicate campaign performance whilst honing and adapting live campaigns to maximise and sustain sales. Youll be highly organised, simultaneously working across multiple campaigns and delivering them on time and to budget.
Key Responsibilities
* Devising year-round marketing strategies across the Cornerstone division with a focus on catalogue and sustain titles commissioning audience insight and translating data (in partnership with our marketing analyst) into actionable strategy and identifying opportunities to reach new readers and to grow sales
* Closely working with our media agency to build well-targeted campaigns. Youll need a strong awareness of digital advertising platforms, experience working effectively with freelancers, the ability to analyse campaign performance and share insights to inform both individual campaigns and team best practise
* Focus on Cornerstone perennial titles identifying and leveraging renewed opportunities to sustain success and increase visibility both domestically and internationally particularly for our Cornerstone Press imprint
* Act as the key marketing liaison between international sales (including local marketing teams in Australia, India and Europe), audio marketing, and backlist editorial leads across the division
* Build and manage seasonal marketing campaigns for the backlist, including New Year, Summer Reading, Back to School, and gifting (Mothers Day/Christmas)
* Monitor campaign performance, analyse results, and benchmark against set goals and targets, establishing a framework for continuous improvement particularly for D2C international advertising
* Produce best-in-class, attention-grabbing campaign creative and consumer messaging across all your assets and marketing material and develop fresh positioning for consumer facing and internal marketing materials
* Hands-on channel management for Cornerstone Press imprint and excellent communication of plans and results to authors and agents and internal stakeholders
What Youll Bring
* Track record of producing standout marketing campaigns ideally within the publishing industry
* Proficiency in leveraging audience insights and data for marketing strategies and the ability to monitor, analyse and benchmark campaign performance
* Highly organised with excellent time management in order to juggle concurrent campaigns
* Strong collaboration and communication skills with the ability to work cross-functionally and liaise with various teams
* Creative thinker with a knack for developing fresh positioning and strategies
* Experience in working with external agencies and managing media planning and activity
Application instructions
Please apply with your CV and cover letter outlining why you are the right candidate for the role by Monday 28th July. As part of your cover letter please tell us about a recent catalogue or sustain campaign that you have admired for its effectiveness or creativity (max 200 words).
Salary
£30,500 £37,500 dependent on how your skills and experience align to the role, plus bonus and benefits.
Hybrid working
While our offices across the UK are places to connect, collaborate and celebrate with colleagues, we recognise that flexibility around where you work is just as important. This is a hybrid role, working three days a week in our London Office at Embassy Gardens.
The recruitment process
You can read about our recruitment process at https://www.penguinrandomhousecareers.co.uk/how-we-hire/
As a Disability Confident Committed organisation, we offer interviews to candidates with a disability who meet the essential criteria for the role, and opt-in on their application form. The essential criteria for this role are marked with an asterisk* as part of the What youll bring section. There may be times when the volume of applications means we cannot take all eligible candidates to interview.
We encourage you to tell us about any reasonable adjustments you may need by emailing. Remember, you only need to share what you are comfortable to for us to support your request.
Company: The Random House Group Limited | Job ID: 281347
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Seniority level
* Seniority level
Mid-Senior level
Employment type
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Marketing
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