Job Description
Are you ready to take your marketing career to the next level in a role where your work truly makes an impact? Join SAE Media Group (Part of the SAE International), a world-renowned producer of high-quality B2B conferences across Defence, Security, Energy, Utilities, and Pharmaceutical sectors.
You’ll have the opportunity to shape and lead targeted marketing campaigns that directly drive delegate attendance and sponsorship growth — playing a key role in the success of some of the most respected events in the industry.
The Marketing Manager role requires a results-driven marketer who thrives in a fast-paced environment. Are you an experienced and enthusiastic marketeer who loves seeing campaigns directly contribute to business growth? Join SAE Media Groups diverse and collaborative marketing team.
In this role, you’ll take the lead in crafting and executing smart, high-impact marketing campaigns that drive delegate ticket sales and attract valuable commercial sponsorships. You'll have the opportunity to shape strategy, bring creative ideas to life, and see tangible results from your work. Focused on increasing engagement within key delegate communities and boosting lead generation, your efforts will directly influence the success of our events and the growth of the business.
What makes this role exciting:
* Lead campaigns from concept to execution – your ideas will drive real outcomes
* Collaborate with a supportive, high-energy team where creativity and innovation are truly valued
* See the impact of your work in measurable growth and audience engagement
* Grow with a company that’s expanding fast, offering great opportunities for development
To thrive in this role, you’ll need to be comfortable managing multiple priorities and meeting tight deadlines. But if you love working at speed, bringing bold ideas to the table, and seeing them succeed – this is the place for you.
Here’s how you’ll make a difference:
* Create high impact campaigns : Build and deploy strong marketing strategies for some of SAE’s largest events, which result in lead and revenue generation.
* Own channel strategy : Explore and identify the best routes to market — from traditional email campaigns to innovative digital platforms and social media.
* Expand your reach : Source and qualify relevant contacts per campaign to keep your audience fresh and competitive.
* Drive smart campaigns with data : Make sharp, targeted selections from internal data for every stage of your campaign, using insights to maximise engagement and ROI.
* Be data-driven : Set up and monitor unique campaign tracking links to assess channel performance and web activity.
* Craft persuasive messaging : Write high-performing copy for every touchpoint in the campaign.
* Boost visibility through PR : Write and distribute compelling press releases and invite key press contacts to events to generate buzz and enhance brand visibility.
* Create powerful partnerships : Build strong contra and media partnerships with trade associations, publications, and digital platforms — increasing exposure and delivering added value.
* Maximise sponsor impact : Work closely with sponsors to promote their presence and boost their ROI — strengthening long-term relationships.
* Stay one step ahead - Keep tabs on competitor activity to inform smarter strategies and sharper messaging. You’ll be empowered to spot opportunities, challenge norms, and help stay ahead of the curve.
* Optimise performance in real-time : Review weekly marketing response metrics and adjust tactics for maximum impact.
* Be part of the big picture : Attend team and sector meetings to stay aligned with commercial and content goals, ensuring every campaign supports business success.
* Support seamless teamwork : Work closely with and provide timely handovers to telesales team to ensure lead generation and the full data universe is fully leveraged.
* Grow from every campaign : Conduct detailed post-campaign analysis and compile clear reports — helping to learn and develop each event.
* Mentor and inspire : Support team members by sharing your knowledge, offering guidance, and modelling best practices.
In addition to running high-impact campaigns, you’ll also play a vital role in building and strengthening internal and external relationships and collaboration including:
* Collaborate across the business
* Maintain clear and consistent communication with your sector team and other departments, ensuring everyone is aligned and working toward shared goals.
* Build industry influence
* Establish and nurture long-term relationships with key industry partners. This not only increases your network and visibility in the sector but also positions you as a trusted marketing professional in the field.
* Be a key part of marketing success
* Share wins and knowledge with your peers in the marketing team. You’ll benefit from this culture of collaboration and continuous learning.
* Experience events first-hand
* Attend conferences to conduct live market research, deepen your understanding of the delegate and sponsor experience, and bring valuable insights back to inform your campaigns. It’s also a great way to see the tangible impact of your work in action.
What success looks like
* Devise and run several marketing campaigns per month keeping to deadlines set
* Increase average number of delegates in your sector by a minimum of 5% year on year
* Produce effective marketing plans within budget
* Negotiating rate card costs to obtain best possible prices for external activity
* Achieve event targets
* Lead multiple campaigns with confidence
* Strategise and run several dynamic marketing campaigns at any given time — all delivered on time and with clear purpose.
* Drive audience growth year on year
* Grow the average number of delegates at your events by at least 5% annually. You’ll be able to see the direct result of your strategy, creativity, and audience insight — and celebrate tangible growth.
* Deliver strategic, on budget plans
* Create clear, effective, on budget marketing plans that achieve results. Develop strong commercial instincts and smart thinking.
* Negotiate like a pro
* Secure the best possible rates for external activity by negotiating with suppliers and partners. This helps maximise campaign value — and demonstrates your ability to get exceptional results with smart spending.
* Achieve and surpass your event goals
* Meet and exceed event targets and see the direct results of your strategic thinking and creative execution. Enjoy the satisfaction of running campaigns that attract engaged delegates, deliver strong performance, and play a vital role in the success of high-profile events.
Essential skills, traits and qualifications
* Significant experience in a conference/event marketing position.
* Commercially savvy with an eye for growth with innovative recommendations.
* Creative, flexible and agile with the ability to reset priorities in a rapidly changing environment.
* Excellent written and oral communications.
* Showcase strong project management, decision-making and problem-solving skills.
* Deadline-driven and can manage time effectively and independently.
* Team player who is comfortable working with and gaining commitment from personnel across different functional groups.
* Bachelor’s Degree or Advanced Diploma in Marketing, Communications or Advertising is an asset, although not imperative.
Perks and benefits
In addition to the salary, there is an excellent benefits package that includes:
25 days annual leave
Life Assurance
Private Medical Insurance*
Healthcare Cash plan*
Critical Illness cover*
Income Protection
Staff development
LinkedIn Learning access
Pension
Eyecare
Perkbox membership
Access to EAP
Employee referral bonus scheme
Wise & Well scheme
Cycle to Work scheme
Season Ticket Loans
Study leave
Public duty leave
Volunteering leave
*optional & subject to tax