Overview
As Senior Brand Manager, you will take full ownership of the strategy, planning, and execution for two key areas of our portfolio:
* Devices - including cutting-edge technologies from skin analysis to advanced treatment solutions
* Jane Iredale - the skincare makeup brand, trusted for use immediately post-procedure
You will collaborate closely with Sales and Education teams to develop omni-channel brand plans that drive awareness, generate leads, and convert to sales. Your role will require you to demonstrate commercial viability of your proposals, secure budget approvals, and manage stakeholder communications to ensure seamless implementation and performance evaluation. You will be supported by our Marketing Activation team, which includes specialists across Creative, CRM, Paid Media, Digital, PR, Communications, and Advocacy.
Responsibilities
* Develop, own, and articulate a full omni-channel brand strategy for Devices and Jane Iredale, aligned with commercial targets and long-term brand vision
* Lead cross-functional collaboration with Sales, Education, and Commercial teams to build and execute integrated 360° marketing plans
* Deliver detailed briefs for internal teams (Creative, Digital, PR, etc.), ensuring timely and high-quality execution
* Monitor and analyse KPIs to evaluate campaign effectiveness, applying insights to optimise future activations
* Build business cases to secure budgets, prioritising initiatives based on strategic impact, revenue targets and ROI
* Plan and execute across all relevant channels, including digital (web, social, email, SEO, PPC), experiential (events, partnerships), and traditional (print, PR, influencer marketing), leveraging both in-house and agency resources
* Represent the brand at key marketing events, ensuring consistent messaging and meaningful engagement with stakeholders, partners, and customers
* Manage, coach and develop Marketing Executive
Qualifications
* Minimum 5 years marketing experience
* Passionate about the aesthetics industry
* Excellent verbal and written communication skills
* Highly organised, detail oriented and accurate
* Creative self-starter
* Able to meet deadlines and prioritise
* Positive attitude
* High integrity
* Results oriented
* Commercial awareness
* Excellent analytical skills
* Team management experience
Desirable
* B2B Experience
* Print and PoS Experience
* Copyright experience
* Google Analytics/Adwords certificate
Founded in 2000, Healthxchange is the leading supplier of medical aesthetic products and services to professionals across the UK & Ireland. Healthxchange proudly partners with award-winning brands including Obagi Medical, Medik8, Jan Marini, and Jane Iredale to strategically commercialise their products in market. We currently supply over 9,000 clinics with a full range of products (Skincare, Injectables, Energy-based devices) and services (software & education) to support their 360 business needs. The company offers a dynamic environment for innovation and growth within the medical aesthetic space.
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