About Us
Wing is seeking elite talent to join M32 AI (a subsidiary of Wing, backed by top-tier Silicon Valley VCs), dedicated to building agentic AI for SMBs globally, with an initial focus in the US.
Think of it like a startup within a corporate: fast moving and agile, with the stability of a corporate, and zero bureaucracy.
If building a marketing function from 0 to 1 is your thing, you’re in the right place!
Overview
Were hiring a Head of Marketing to take the lead across acquisition, funnel optimization, and growth experiments.
This is a hands-on, high-impact role. You’ll own paid ads, landing pages, SEO, content, and lifecycle marketing - and work closely with the founders to scale what works. From writing ad copy to designing growth loops, you’ll be expected to execute with speed, creativity, and a strong grasp of data.
Ideal candidates don’t just excel in performance marketing, creative strategy, and data-driven decision-making, but also move fast, think like owners, and care about results. If this sounds like you, we’d love to talk.
You Will Own
* 1. Performance & Growth Marketing
* Launch and scale high-performing campaigns across Google, Meta, YouTube, LinkedIn, TikTok, Reddit, and programmatic platforms
* Own paid acquisition end-to-end, from keyword research and bid strategy to creative testing and conversion optimization
* Implement and maintain attribution models, UTM governance, and multi-touch tracking to ensure accurate CAC and ROAS measurement
* Rapidly test and iterate growth experiments across paid, SEO, and organic channels to unlock new scalable acquisition levers
* 2. Landing Pages & Conversion Rate Optimization (CRO)
* Design and optimize full-funnel user journeys, from ad click to activation, upsell, and retention
* Monitor SEO performance using tools like Google Search Console, SEMrush, or Ahrefs; iterate on content and structure for optimized search visibility
* Build high-converting landing pages (Framer preferred), and run A/B & multivariate tests to improve conversion rates
* Analyze behavioral data (via GA4, PostHog) to identify friction points, improve UX, and boost conversion
* 3. Creatives & Copywriting
* Define innovative content and GTM strategies. Collaborate across product, content, and sales to ensure marketing alignment and positioning consistency
* Write high-converting, SEO-optimized copy for ads, landing pages, and long-form content (e.g. blogs, case studies, guides)
* Own organic content engine: keyword research, topic clustering, publishing, and backlink outreach
* Work with designers to produce high-performing ad creatives across static, video, and motion using tools like Figma, Canva, and CapCut
* 4. Lifecycle, Email & CRM Automation
* Build and manage lifecycle flows across onboarding, retention, upsell, winback, and referrals
* Own email infrastructure setup and health: segmentation, deliverability (SPF, DKIM, DMARC), and cold-to-warm sequences that nurture leads via education and value
* Design personalized drip campaigns based on behavior, usage, and funnel stage
* Connect CRM with product and ad platforms to trigger real-time retargeting and lead nurturing campaigns
* 5. Strategic Initiatives
* Design and run scrappy, low-cost acquisition experiments to unlock new channels and reduce CAC, validating and scaling what works
* Own co-marketing partnerships, affiliate/influencer campaigns, community-led growth loops, and thought leadership efforts
* Support hiring, documentation, and team processes as we grow
What Great Looks Like
* You’ve taken a B2B SaaS from $0 to $1–5M ARR
* You can show case studies with measurable impact across CPC, CVR, CAC, pipeline, MRR
* You move from idea to launch in days, not weeks
Preferred Skills & Experience
* 5+ years in digital marketing with a strong focus on B2B performance marketing
* Deep understanding of marketing fundamentals, analytics, and experimentation
* Demonstrated ability to leverage AI tools to speed up execution
* Proven track record managing meaningful ad budgets across Google, Meta, and LinkedIn
* Experience optimizing funnels and landing pages using CRO best practices
* Experience with email marketing platforms, influencer or affiliate campaigns
* Proven track record in SEO strategy, content production, and performance measurement
* Hands-on with tools like GA4, Framer, PostHog, and campaign managers (Google, Meta, LinkedIn)
* Excellent copywriting and design instincts, with the ability to create or direct the development of high-quality marketing assets
* Experience with marketing automation platforms such as Zapier, n8n, Make, or similar tools
Compensation
* The annual salary range for this role is GBP 75,000 - GBP 110,000 with performance-based bonus at the discretion of management.
What You Get
* Competitive salary
* Performance‑based bonuses
* Software for Upskilling & Productivity
* Remote-first culture
* Work from anywhere
* Paid Time Off
* Health Insurance
* High autonomy, low bureaucracy
* Fast-track to leadership for high performers
* Direct access to founding team
* High visibility, autonomy and ownership
Hiring Process
* Intro call with Recruiter
* Practical challenge to assess your work quality and work ethic
* Final call with founders
* Offer
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