Marketing Brand & Lifestyle Communications Manager
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Reporting to Head of Brand Marketing & Communications, this is an exciting opportunity for a proactive, dynamic and creative individual to join the Global Brand & Client Department at McLaren Automotive.
Create and steward the global McLaren brand. You will turn McLaren’s purpose, design language and racing pedigree into lifestyle‑led narratives, collaborations and moments that resonate across owned/earned/paid channels and into distributor/retailer execution. Sitting within Brand Marketing & Communications, you will lead brand and lifestyle workstreams - from strategy and briefs to toolkits and reporting - so that every market can activate the McLaren mystique with precision and measurable commercial impact.
This role is the bridge between high performance and high culture. You’ll architect brand moments, lifestyle stories and affinity programs that reinforce McLaren’s luxury codes and expand our audience while staying true to product truth and heritage. You will shape global briefs, partner with internal teams to weave brand and lifestyle seamlessly into launches, and supply markets with ready‑to‑use toolkits that protect craft and equity. With Client Insights, you will prove how lifestyle storytelling lifts consideration, fuels qualified demand, and strengthens loyalty among UHNWIs and next‑generation prospects.
What You'll Do
* Brand narrative & calendar: Build the annual brand‑and‑lifestyle editorial calendar aligned to product launches, racing windows and heritage milestones; define themes, proof points and exclusives strategy that elevate luxury association, including McLaren Partnerships & Licensing associations, products and activations
* Lifestyle campaign leadership: Write integrated briefs (objectives, audiences, channel roles, KPIs) and lead development of hero concepts and assets that carry across website, social, film/editorial and retailer environments.
* Collaborations & cultural moments (marketing scope): Shape the marketing/communications plan for brand collaborations (in liaison with Brand Strategy & Governance / Licensing on deal integrity), ensuring craft, scarcity and rights compliance. Package assets for markets with clear ‘do/don’t’ guidance.
* Affinity audience development: Design audience strategies for UHNWIs and tastemakers (collectors’ circles, design patrons, private club,); craft discreet invitation‑only content paths and concierge CTAs in partnership with MSO & Services Marketing and Experiential.
* Earned & influencer integration: With Media Communications, curate tier‑one lifestyle coverage and identify a small set of high‑credibility voices whose advocacy moves sentiment and demand quality.
* Market & retailer enablement: Deliver localization‑ready toolkits and track adoption/compliance versus the global plan.
* Ensure lifestyle storytelling amplifies campaigns, synchronize timing with launch phases and embargoes.
* Budget & partner leadership: Brief and performance‑manage creative/editorial houses, photographers and cultural production partners; optimize cost‑to‑craft while protecting brand standards and inclusivity.
* Measurement & learning: With Client Insights & Customer Journey, define leading indicators (attention/quality, luxury association lift) and demand outcomes (test‑drive requests, qualified leads, orders); publish post‑campaign reports.
* Manage final approval process for brand‑and‑lifestyle creative territories and assets within brand guardrails - recommend exclusives/first‑look allocations for priority markets and outlets.
* Sign off global brand/lifestyle toolkits and retailer packs prior to market distribution.
* Co‑own (with Media Communications) the selection of lifestyle media/influencer partners and embargo timing for brand moments.
What You'll Bring
* 7+ years in luxury brand marketing and communications, with proof of creating culturally resonant programs that translate to measurable demand.
* Background in ultra‑luxury sectors is a strong plus.
* Brand‑led storyteller with editorial taste and commercial discipline; calm under scrutiny; inclusive collaborator who elevates cross‑functional teams and agencies - relentless about craft, detail and pace.
Personal attributes
* Creative and dynamic thinker who can operate under pressure.
* Strong written and verbal communication skills.
* Comfortable handling, presenting and inspiring all levels of the organisation.
* Extremely high level of attention to detail.
* Out of the box thinking to bring the McLaren Brand to life.
* Confident in dealing with challenging situations and relationships.
* Able to adapt in a fast paced, high‑pressured, ever‑changing environment.
* Ability to manage own workload with ownership, be proactive in seeking support and guidance where needed.
* Resilient, energetic, passionate and enthusiastic.
* A natural implementer and highly focused, process oriented.
* Strong understanding and experience shaping brand marketing strategies and delivering commercial success, technology and design savvy.
* Able to translate complex strategies and narratives into inspiring briefs and stories.
* Effective at working and collaborating within large teams.
What We'll Do for You
We offer a wide – ranging benefits package, which includes:
* 25 days’ holiday, plus bank holiday. Annual buy & sell up to five days
* Enhanced company pension scheme
* Discretionary annual bonus award
* Private medical insurance and health cash plan
* Life assurance benefit
* Ability to apply for a sabbatical of up to one year after only two years’ service
* Benefits you can adapt to your lifestyle, such as discounted shopping
* Generous parental leave policies
* A range of wellbeing initiatives, such as employee assistance programme and free financial & mortgage advice
Who Are We?
No restraints. No limitations. We don’t simply push boundaries. We completely rethink them. McLaren Automotive exists to create breath‑taking performance road cars.
It takes a community to do what we do. A diverse group of people with many areas of expertise, united by their passion to deliver visionary products and set new benchmarks.
McLaren Automotive commits to equal opportunity for all. Diversity, Equality and Inclusion is at the heart of our impact, it drives our innovation and enables us to truly create something special. Join us on our journey.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing
Industries
Retail Luxury Goods and Jewelry, Retail Apparel and Fashion, and Automotive
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