Role: PR and Communications Manager– York
Salary: £40K- £42k per annum DOE
Elevation Recruitment are collaborating with a leading company in the heart of York.
Our client has a strong reputation in the services sector as a respected and trusted group of practices and healthcare businesses.
Our client is now looking to build brand awareness and visibility among clients and the general public and to highlight what makes us different to other groups.
Reporting to our Director of PR and Communications, as PR and Communications Manager you will play a pivotal role in delivering a strategic communications approach to raise awareness of the brand among consumers and the general public.
The post holder will be responsible for the planning and execution of a range of external communications activity, plans and campaigns, ensuring alignment with the vision, values, and strategic priorities.
This is an exciting role for a PR all-rounder who will have the opportunity to showcase their strong storytelling skills and writing flair to build emotional connections and brand trust among a consumer audience.
Responsibilities:
* Your primary role is to drive PR, along with our B2C PR activity in the UK and Ireland. You will also be expected to support the PR and Communications Director on crisis communications and sensitive issues, taking the lead in her absence and providing counsel to the senior leadership team, preparing media statements and confidently handling media enquiries to protect the reputation.
* Storytelling & content: Write compelling, accurate, and on-brand copy, including press releases about interesting, newsworthy cases, and leveraging data, media statements, pitches, website stories and blogs.
* Media relations: Develop and maintain strong journalist and influencer relationships across national, trade, and regional media.
* Campaign leadership: Plan and execute integrated PR campaigns, aligning with social and digital content for maximum impact.
* Case study development: Source, develop, and place client stories that demonstrate how our client provide the best possible care of patients and a great service for clients.
* Crisis communications: In Communications Director’s absence, support our response to crisis and issues, providing counsel to senior leadership and delivering timely, accurate external statements.
Experience:
* At least five years’ experience in a consumer PR role to help us build a positive brand image and drive brand awareness by creating compelling narratives, stories and campaigns that resonate with pet owners.
* Develop and maintain strong journalist relationships across national, trade and regional media.
* Exceptional communication and interpersonal skills, with a can-do attitude, for effective collaboration.
* Highly organised and results-focused, with the ability to prioritise, multi-task and meet tight deadlines.
* Ability to work independently, as well as in a team, and establish excellent relationships with practice teams, colleagues and journalists.
* Have up to date knowledge of communications channels, tactics and techniques.