Join to apply for the Marketing Strategy Manager role at The Orchard
At The Orchard, we are looking for a highly motivated, forward‑thinking digital marketing and advertising strategist to join our UK team. This role will be responsible for providing top‑tier marketing services to our label and artist client roster working across Black‑Music genres in the UK including R&B/Soul, Hip‑Hop, Rap, Afro‑Beats and more.
This position reports to the Senior Director, Marketing Strategy and will have project direction from the Relationship Lead.
What you’ll do:
* Label & Artist Communication: Serve as the marketing point of contact for assigned labels and artists, leading discussions around marketing strategies within the online space, campaign planning, data collection and CRM execution and ongoing performance evaluation.
* Creativity: Conceptualise and execute creative marketing campaigns to remain at the forefront of marketing and audience development.
* Strategic Oversight: Oversee and manage marketing campaigns for high‑priority releases, with a focus on artist and label initiatives. Drive informed decisions based on data and performance metrics. Keep up to date with current online trends and tools and how they can be utilised within marketing campaigns.
* Performance Analysis: Analyse the impact of campaigns and the value of various segments of fans & audiences, identifying trends, areas for improvement and opportunities to optimise pre‑ and post‑release strategies. Use your in‑depth knowledge of platforms and tools to build audiences, engage fanbases and drive demand.
* Internal & External Partnerships: Seek out opportunities for artist and label development through internal resources and external tools or services that could enhance campaign efforts. Work with multiple departments and team members to bring innovative marketing activations to life in the digital and real world. Foster fan community relationships to amplify campaign reach and effectiveness.
* Team Collaboration: Collaborate with local market teams globally to identify and utilise cultural touchpoints for audience acquisition, engagement and other label objectives.
* Problem‑Solving & Flexibility: Be proactive in identifying challenges and providing solutions to keep release campaigns on track. Demonstrate flexibility and a balance of supporting label needs. Be nimble as priorities arise outside of process; be able to move with importance as well as vision.
Who you are:
* Minimum of 2 years in digital marketing within the music industry (Label, Distributor, DSP etc) or a similar field. Proven track record of successful campaign development and execution.
* Strong understanding and knowledge of marketing black music genres in the United Kingdom.
* Passionate about the music business and motivated to build a career in the industry.
* Knowledge of booking digital advertisements across platforms including Meta, Google and TikTok Ads Manager preferred.
* In‑depth understanding of social media platforms and current platform trends and updates.
* Understanding of digital service provider platforms and how they can be used in digital marketing campaigns to elevate music consumption and discovery.
* Strong proficiency in utilising analytics tools to track and interpret release performance, trends and metrics.
* Basic Photoshop, HTML and video editing software experience is preferred.
* Excellent verbal and written communication skills, with the ability to serve as a key liaison between artists, labels, internal teams and external clients.
* Familiarity with Google Suite and project management software is a plus.
* Strong project management skills and ability to handle multiple campaigns simultaneously, while staying highly organised and meeting tight deadlines.
What we give you:
* You join a vibrant global community with the opportunity to channel your passion every day.
* A modern office environment designed for you, empowering you to bring your best.
* Investment in your professional growth and development enabling you to thrive in our vibrant community.
* The space to accelerate progress, positively disrupt and create what happens next.
* We give you the platform to champion positive change, contributing to our social impact, diversity, equity and inclusion initiatives.
* An excellent range of benefits including private medical cover, a generous pension scheme, life assurance, income protection and a variety of music industry perks. There’s also time off over winter break.
Seniority level
Associate
Employment type
Full‑time
Job function
Marketing
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