Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.
Ready to drive one of the most exciting growth agendas in the UK Out of Home?
About the job
General Mills is looking for a driven, commercially sharp National Account Manager to accelerate the growth of Häagen-Dazs and Nature Valley across the travel & leisure sector.
This is a high-impact role with real ownership. You’ll be at the forefront of one of our most exciting growth areas, leading the charge to build new partnerships and expand our footprint across Out of Home. If you’re energised by winning new business, opening doors, and turning opportunities into long-term success, this role is for you.
What your role is
1. Lead new business development across the travel & leisure sector—finding and converting high-value opportunities.
2. Own a strategic customer portfolio, driving revenue, profit, and flawless execution.
3. Build compelling customer propositions powered by insight, category thinking, and iconic brands.
4. Negotiate commercial agreements, lead JBP cycles, and ensure forecasts and financials land on target.
5. Collaborate with Marketing, Supply Chain, and Category teams to deliver winning solutions.
What you bring to the team
You’re a commercially driven self-starter with a passion for winning and a track record of delivering results. Whether you’re stepping up from a National Account Executive role or already operating at the National Account Manager level, you bring the confidence and capability to operate in a fast-paced, opportunity-rich environment.
You combine strong negotiation skills with the ability to build relationships quickly and effectively, and you’re comfortable owning the numbers — from P&L to forecasting and performance tracking. Analytical, organised, and proactive, you know how to turn insight into action.
Above all, you bring energy, resilience, and an entrepreneurial mindset, along with a genuine passion for premium brands and the fast-moving world of Out of Home.
What’s in it for you?
Work with Heart - offers us flexibility that also requires partnership to ensure we regularly come together in person for those moments that help drive our business forward. Our hybrid work policy means 50% in-office, with the option to finish at 15:00 on Fridays.
Wellbeing - We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.
Bonus - Our people are at the heart of what makes General Mills great, so when goals are reached, you'll be rewarded through our bonus scheme.
Health & Dental Insurance – All colleagues have the opportunity to join our insurance plan from day one.
Family & Carers Leave - Every family is unique. Our approach allows every family to have the opportunity to spend quality time-off to support them from the point of birth or adoption to care, with enhanced covers.
Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...