About the Role We are seeking an ambitious and motivated Junior Area Sales Manager to manage and grow our established wholesale territory across the East of the UK. This is an exciting opportunity for someone with sales experience who is ready to take ownership of a territory and build strong, long-term customer relationships. Wholesale experience is not essential, attitude, drive, and personality matter more. This role would particularly suit: A sales professional early in their career looking for more responsibility A high-performing retail manager or supervisor ready to step into field sales A confident, relationship-focused individual who thrives on being out on the road Key Responsibilities Manage and develop an existing portfolio of wholesale accounts Identify and open new business opportunities within the territory Build strong, long-term relationships with independent retailers Conduct regular customer visits and product presentations Support customers with merchandising, product knowledge, and sell-through Achieve and exceed seasonal sales targets Gather market and competitor insights Represent the Ariat brand professionally at all times About You We are looking for someone who is: Ambitious, driven, and commercially minded Personable and confident building relationships face-to-face Motivated by targets and growth Organised and self-disciplined Comfortable working independently in a field-based role Energetic and enthusiastic about being on the road A strong communicator with excellent customer service skills A passion for the equestrian industry and/or country and outdoor lifestyle is highly desirable Experience Some sales experience preferred (retail, B2B, field sales, or similar) Wholesale experience is not essential Relevant licence to allow you to drive in the UK is essential Ability to travel to mainland Europe and the US without restriction is essential What We Offer The opportunity to manage and grow a respected global brand Established customer base with real growth potential Autonomy and responsibility from day one Competitive salary bonus structure Car allowance Ongoing training and development Why This Role? This is more than a junior sales role, it’s a genuine opportunity to build a long-term career in wholesale and brand management. For the right person, this role offers significant growth potential within a high-performing and supportive environment. Values: Our values are ingrained in everything we do at Ariat and we believe this is what drives our success as individuals, as teams and, overall, as a Company. Innovation - Be bold and adventurous and try new things. Constantly challenge how you can create change for the better. Learn from the past and don’t let it limit you. Integrity - Do the right thing because it’s the right thing to do. Say what you mean and do what you say. Build trust through consistency, dependability and honesty. Quality - All work matters. Be proud of your work and strive to have it reflect your best and the best of Ariat. Respect - Communicate openly, directly and constructively. Recognise different perspectives and listen with an open mind. Be thoughtful in how you show up and interact with others. Teamwork - Create fun and joy and contribute to the Ariat family spirit. Focus on people’s strengths. Learn from others and share your own knowledge and experience. Ask for help when you need it and offer to help when others may need it. Benefits: Private Medical Insurance Life Assurance Critical Illness Cover Employee Assistance Programme Health & Wellbeing Points Scheme Car Allowance Cycle to Work Scheme Company Bonus Scheme Employee Purchase Scheme Employee Referral Programme Birthday day off Holiday Purchase Scheme Bring your dog to work scheme Employee Volunteering policy Working from a different location policy Free onsite Parking including 2 electric charging points