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Senior salesforce business analyst

Potters Bar
Canada Life Group (UK) Ltd (The)
Salesforce business analyst
Posted: 5h ago
Offer description

Canada Life UK looks after the retirement, investment and protection needs of individuals, families and companies. We help to build better futures for our customers, our intermediaries and our employees by operating as a modern, agile and welcoming organisation.

Part of our parent company Great-West Lifeco, Canada Life UK has operated in the United Kingdom since 1903. We have hundreds of respected and supported employees committed to doing the right thing for our customers and colleagues.

Canada Life UK is transforming to create a more customer-focused business by leveraging Salesforce Financial Services Cloud (FSC) to support adviser, customer and operational journeys across our Life, Wealth and Retirement propositions.

Job Purpose

The Business Analyst will play a key role in enabling business change through the delivery of Salesforce Financial Services Cloud solutions. You will work closely with business stakeholders, product teams and Salesforce engineering teams to define, shape and support the implementation of end-to-end financial services processes within Salesforce and its integrated ecosystem.

This role bridges business and technology, ensuring that Customer and Colleagues requirements are clearly articulated, aligned to FSC capabilities and data models, and traceable from business outcomes through to Salesforce configuration, development and testing.
The Business Analyst drives continuous improvement of customer and colleague experience through the business process reengineering, modernisation and adoption of automation (including AI).

Key Responsibilities Collaborate with business stakeholders, product owners and Salesforce delivery teams to identify and define business needs aligned to Salesforce FSC capabilities
Translate business objectives into Salesforce-focused requirements, including epics, features, user stories, acceptance criteria and functional specifications
Support prioritisation of Salesforce backlog items based on business value, customer outcomes, regulatory considerations and delivery constraints
Act as a key liaison between business teams, Salesforce platform teams and third-party suppliers to agree scope, solution design and delivery approach
Analyse and document end-to-end financial services processes (e.g. onboarding, servicing, advice, case management), identifying opportunities to optimise through Salesforce FSC
Ensure requirements align to Salesforce FSC data models, data quality standards and integration patterns
Maintain high-quality analysis artefacts to support traceability from business outcomes through to Salesforce build and testing
Support testing activities by ensuring clear acceptance criteria and validating delivered Salesforce functionality against business expectations
Contribute to continuous improvement of Salesforce processes, features and ways of working
Champion the use Salesforce across the business, supporting ongoing adoption and embedding.
Key Accountabilities Enable successful delivery of Salesforce FSC initiatives that meet defined business, customer and regulatory needs
Manage and engage stakeholders to shape Salesforce-driven change and ensure shared understanding of outcomes
Ensure Salesforce solutions comply with legal, regulatory and governance requirements relevant to the Life & Wealth industry
Produce business analysis deliverables that meet audit, traceability and quality standards
Apply strong analytical and data analysis skills to understand complex Salesforce-led processes and data flows
Support feedback loops and retrospectives to improve Salesforce delivery and adoption
Drive continuous improvement of customer and colleague experience through business process reengineering and adoption of tools such as automation (including AI), whilst driving re-use across the organisation.
Skills, Knowledge and Experience Proven experience as a Business Analyst within financial services, ideally Life, Group Protection, Wealth or Retirement
Hands-on experience working on Salesforce platforms, preferably Financial Services Cloud
Strong understanding of Salesforce FSC concepts, including customer and household models, servicing journeys and case management
Experience defining requirements for Salesforce configuration, customisation and integrations
Experience with Lean or Systems Thinking methodologies for process improvement and collaboration, driving efficiency and removing failure demand and waste, identifying opportunities for automation, AI or other relevant tools.
Ability to analyse and map end-to-end business processes and data flows within a Salesforce ecosystem
Experience working with Agile delivery approaches (Scrum, Kanban) and familiarity with Waterfall where appropriate
Strong stakeholder management skills, with the ability to communicate complex Salesforce concepts to non-technical audiences
Experience supporting testing activities and validating Salesforce solutions against business requirements
Familiarity with regulated environments and applying regulatory considerations to system and process design
Deep understanding of regulatory, security, and data protection requirements relevant to Salesforce solutions in the financial services sector.
Strong partnership with technical leads to ensure business requirements are technically feasible and aligned with best practice in security, data management, and DevOps
Resourceful, detail-oriented and comfortable working in a fast-paced, evolving Salesforce delivery environment
Benefits of working at Canada Life

We believe in recognising and rewarding our people, so we offer a competitive salary and benefits package that's regularly reviewed. As a Canada Life UK colleague, you'll receive a competitive salary and comprehensive reward package including a generous pension and bonus scheme, along with, income protection, private medical insurance and life assurance. We have a fantastic number of other benefits and support services as well as regular personal and professional development.

How we work at Canada Life

Our culture is unique and incredibly important to us. We care about doing the right thing for our people, customers and community and helping others to build better futures. Our blueprint behaviours shape and influence how we work, and are central to the relationships we have with others. Every day we are encouraged to be more curious, own the outcome, face into things together and find a way forward.

We want colleagues to have rewarding careers with us so we invest in the development of our people, technology and workplaces. That's why we offer a range of training, flexible working and opportunities to grow and develop.

Diversity and inclusion

Building an inclusive workplace with a diverse workforce where everyone can feel they belong and achieve their potential regardless of gender, ethnicity or any other characteristic is a key commitment for us. We are proud of the progress we're making in DEI, and we continue for it to be a significant focus.

At Canada Life we believe in the power of great people from different backgrounds, experiences and perspectives coming together to build better futures. Emerging talent is crucial to our growth and creating an environment that continues to inspire us all." Nick Harding, Chief People Officer, Canada Life UK

We appreciate that everyone has different work and life responsibilities. We're happy to discuss flexible working arrangements, including part time, for any of our roles should this be a requirement for you.
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