Job title: Channel Sales Manager - Africa
As Channel Sales Manager – Africa, you will be at the forefront of expanding our footprint across one of the world’s most dynamic regions. This senior, field‑based role is responsible for designing and executing a powerful partner strategy that fuels revenue, accelerates market penetration, and strengthens long‑term relationships. You’ll work hands‑on with partners, driving performance, identifying new opportunities, and transforming collaboration into measurable growth across Africa.
How you will make an impact:
* You recruit, develop, and manage a high‑performing network of new and existing channel partners.
* You qualify partnership opportunities, lead onboarding and enablement, and ensure partners are fully equipped for success.
* You drive joint sales efforts by supporting partner sales teams and maintaining a steady pipeline of opportunities.
* You build strong, trusted relationships through consistent communication, collaboration, and regular business reviews.
* You analyse, track, and report partner performance metrics while executing strategic plans to grow revenue and market share.
* You act as a subject matter expert, coaching partners on A‑SAFE solutions and identifying new areas for growth and expansion.
What we are looking for:
* Proven success in driving revenue growth by acquiring, managing, and developing channel partners, distributors, and resellers.
* Skilled in identifying opportunities, forecasting sales, and collaborating with partner sales teams to overcome barriers.
* Experienced in educating partner stakeholders on products, pricing, promotions, and sales campaigns.
* Strong commercial awareness with a track record of expanding distribution networks and growing premium product sales, particularly across Africa.
* Adept at executing partner marketing activities, reporting on partner performance, and recommending improvements to programs and go‑to‑market strategies.
* Highly organised self‑starter with excellent prioritisation, communication, and presentation skills, supported by strong CRM/PRM and IT literacy.
* Able and willing to travel extensively—around 50%—with unrestricted travel across the region and proximity to a major airport.
* Fluent English speaker.
About us:
Our story started in 1984, when A-SAFE set out to solve real workplace safety problems with better, more innovative products. Today, our solutions protect people, assets and operations for brands globally.
We remain a family-owned business, built on strong values and long‑term relationships. If you want to know what we stand for, you can learn more about our story and values.
Our HQ in Elland, Halifax (UK), is home to cutting‑edge manufacturing technology and modern offices that reflect the quality of what we do. You can take a virtual look around.
A‑SAFE has grown organically over the years and now supports more than 6,000 customers across 50 countries. We are proud to work with global names such as Amazon, Coca Cola and BMW. You can explore more of our Customer Success Stories.
If you require the application form in an alternative format or need adjustments during the recruitment process, please contact us at recruitment@asafe.com.
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