Growth Marketing Manager
Hybrid - Reading, Berkshire (Office based every Thursday)
Reports to - Head of Marketing
Job Purpose
The Growth Marketing Manager will design and drive scalable, revenue-focused marketing campaigns in partnership with the wider marketing team. You will prioritise high-impact activity, build and manage high-performing campaigns and focus on moving prospects from consideration to conversion with support of our SDR team.
Key Accountabilities
* Lead multichannel and integrated B2B marketing campaigns that generate qualified leads and revenue opportunities.
* Run market research and experiments that help refine our ICPs definition and the right messaging to acquire, nurture and close them.
* Monitor, analyse and report on marketing activities (Web, SEO, social media, and digital advertising) to provide insights, demonstrate effective ROI, and optimise campaigns.
* Manage the marketing budgets allocated to the different channels ensuring value for money and tracking of spend throughout the year.
* Work closely with the SDR and Sales team to identify and alleviate pipeline growth bottlenecks.
* Measure campaign results and recommend changes to improve performance against business goals.
Person Specification
Professional Experience, Skills and Attributes
* 5+ Years of experience in a B2B growth marketing or demand generation position, ideally targeting IT professionals and stakeholders.
* Advanced knowledge of PPC and paid social (LinkedIn, Reddit and Google/Bing).
* Good understanding of experimentation best practices.
* A team player, able to manage several key stakeholders and prioritise ruthlessly.
* Successful track record in developing marketing campaigns from idea creation, development, and delivery.
* Love for getting in the weeds of execution and building new growth loops.
* Ability to think both strategically, commercially, and practically.
* Analytical and creative mindset with numerical confidence.
* Excellent planning and organisational skills.
* Interested in the Technology industry.
* Positive, passionate, and driven with a can-do attitude.
* Strong communication skills.
* Excellent attention to detail & ability to follow processes.
* Self-motivated individual with a great sense of ownership and accountability.
* Capacity to excel in a fast-paced environment.
Values
The post holder requires the ability to demonstrate, understand and apply Ultima’s values which are embedded in all roles:
* Excellence - Consistently goes the extra mile to deliver what’s best for the business
* Collaboration - Works openly and constructively with others across teams and functions, valuing diverse perspectives to achieve shared goals
* Innovation - Challenge the status quo, and actively seek new ways to improve processes, services, and outcomes.
* Transparency - Communicate openly and honestly
* Empowerment - Take ownership, make informed decisions, and support others to do the same
This job description defines the role as it exists now. It is not meant to represent an exclusive description of the job holder’s responsibilities as these may vary from time to time in line with the needs of the business. This role may change and evolve over time and any changes will be communicated appropriately.
Our Commitment to You
We’re proud to be an equal opportunity, Disability Confident employer. At Ultima, we celebrate our differences and strive to build an environment where everyone feels respected, valued, and able to succeed.
Not sure you meet every single requirement?
People from underrepresented groups may be less likely to apply unless they meet every qualification. At Ultima, we’re committed to building a diverse and inclusive workplace, so even if your experience doesn’t align perfectly, we encourage you to apply. You might be exactly who we’re looking for.
Apply now, or reach out to our Talent team if you have any questions. We’re always happy to chat about how we can make work, work for you.