!*Consumer Engagement Manager - Hybrid - Top Pharma!*
Location: Hybrid close to Basingstoke
Start date: ASAP
Type of position: Contract - 12 months
Job Description
Planet Pharma are working with a global pharmaceutical company recognized for its focus on research, innovation, and the development of medicines that address serious health challenges. The organization operates across multiple therapeutic areas, including oncology, immunology, neuroscience, endocrinology, and diabetes care.
Its work spans from discovering new treatments to manufacturing and distributing them worldwide, with a strong emphasis on improving patient outcomes and advancing medical science. Alongside its core pharmaceutical business, it also invests in biotechnology and collaborates with healthcare providers, researchers, and governments to expand access to essential medicines.
Consumer Strategist – Northern European Hub (UK & Nordics)
Health is at the heart of everything we do. By combining care with discovery, we aim to improve lives through innovative medicines, deeper understanding of disease, and meaningful contributions to communities via philanthropy and volunteerism. Our people are dedicated to understanding consumers and their challenges, crafting experiences that solve real problems and deliver lasting impact.
The Consumer Strategist role places consumers at the center of the business. By analyzing behaviors, attitudes, and needs, the strategist identifies key problems to solve and develops intuitive, relevant, and impactful experiences. Working closely with brands and cross‑functional partners, this role ensures the consumer mindset is embedded across the organization while building capability within teams. The remit spans the Northern European Hub, covering the UK and Nordic markets.
Consumer Insight & Strategy
* Build deep understanding of consumers in Neuroscience (Alzheimer’s and Dementia) through segmentation, personas, journeys, and ecosystem mapping.
* Develop a 5‑year consumer engagement strategy for neuroscience.
* Monitor external trends and adapt strategies accordingly.
Campaign Development & Execution
* Lead planning, execution, and optimization of consumer campaigns across relevant channels.
* Collaborate with media agencies on campaign planning.
* Oversee creative development with agencies, localizing global content and creating impactful local assets.
* Ensure compliance by working closely with legal and regulatory teams.
* Partner with BI&A to measure, monitor, and optimize campaigns for continuous improvement.
Cross‑Functional Collaboration
* Drive clarity, communication, and alignment across internal teams (Marketing, Market Research, Digital, Sales, Medical Affairs, Legal) and external partners (agencies, vendors).
* Build consumer capability within teams by demonstrating tools, processes, and techniques that prioritize the consumer voice.
* Collaborate on regulatory queries and provide scientific input where needed.
Requirements:
* Good brand/consumer marketing experience in brand management within local or regional markets, with proven ability to translate global strategies into impactful local execution.
* FMCG background
If this role isn’t suitable for you, please let us know if you can refer anyone – any recommendations are much appreciated! Planet Pharma offers a competitive referral scheme so you will be rewarded for your help!
About Planet Pharma
Planet Pharma is an American parented Employment Business/Agency that provides global staffing services with its head-quarters in Chicago and our EMEA regional office located in Central London. We have invested significantly in creating a robust international platform that enables us to work compliantly in 30+ countries with a current network of 2500+ active contractors globally as well as a very strong permanent / direct hire recruitment offering.
Our specialist knowledge and close relationships with our clients and the wider industry really makes us unique in our field. Just recently we were recognized by FORBES as the 17th best professional staffing firm, and have won multiple awards from industry accredited bodies for our commitment to excellence and service delivery. We have extensive functional expertise including: Regulatory Affairs, Pharmacovigilance, QA, QC, Submissions experts, Clinical development, Quality, Biostatistics, and Medical Affairs / Writing.
We are an equal opportunities Recruitment Business and Agency.
We welcome applications from all suitably qualified candidates regardless of their race, sex, disability, religion/belief, sexual orientation or age.