Content Marketing Executive (Maternity Cover - 12 Month FTC) Salary: £30,000 - £35,000 Location: Birmingham Contract: 12-month Fixed Term Contract with potential to become permanent Start Date: Ideally Jan start About the Role Gleeson Recruitment Group is looking for a talented Content Marketing Executive to join our growing marketing team on a 12-month maternity cover contract. This is an exciting opportunity to make a real impact within a dynamic recruitment organisation, working alongside a creative in-house team We're looking for someone analytical, creative, and eager to learn - someone who gets excited about performance stats and ROI, and who stays ahead of industry changes like AI-driven search results. What You'll Be Doing Create compelling content across multiple formats including blogs, case studies, white papers, social media, and video content Brief and collaborate with our in-house graphic designer, freelance videographer, and freelance copywriter to bring ideas to life Review and proofread content to ensure it's on-brand, error-free, and optimised for performance Track and analyse content performance metrics, staying on top of the stats and demonstrating clear ROI Optimise for SEO and keep pace with evolving search trends, including AI search results Develop strong creative briefs that inspire great work from the team Support lead generation efforts through strategic content that drives conversions Distribute content effectively across social media, email, and other B2B channels What We're Looking For Essential: Strong copywriting skills with excellent attention to detail Analytical mindset - you're comfortable with performance stats and using data to drive decisions A personality that's open to learning and adapting to new trends and technologies Ability to create strong, clear creative briefs Project management skills with the ability to juggle multiple priorities Desirable (but not essential): E-commerce experience B2B marketing background SEO knowledge and experience Recruitment industry experience (though this is not required!) What's In It For You? Join a supportive 4-person marketing team with dedicated creative resources Flexible working with hybrid setup Work in a company that values Trust, Transparency, and Integrity Make a tangible impact with clear visibility on ROIAt Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer. By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data