Description
:
Area Sales Manager – Cutting (UK, Ireland)
As an Area Sales Manager (Cutting), you will be responsible for driving sales performance and market share growth across your assigned region. You will play a key role in executing ESAB’s European growth strategy while ensuring strong customer relationships and delivering an excellent customer experience.
Scope: UK, Ireland
What You’ll be doing:
1. Drive revenue and profit growth in the assigned region
2. Execute the ESAB EU Cutting growth strategy
3. Build and maintain strong relationships with distributors and direct customers
4. Identify and develop new business opportunities
5. Develop and implement regional sales and territory plans
6. Utilize sales tools and processes (Value Selling, CRM, Power BI)
7. Monitor market trends, customer needs, and competitor activities
8. Provide regular feedback and insights to sales leadership
9. Collaborate with internal stakeholders across Sales, Marketing, and Product teams
10. Ensure compliance with ESAB policies, values, and safety standards
11. Promote and drive a strong safety culture
12. Manage time and territory effectively
What we are looking for:
13. 5+ years of experience in sales of capital goods (preferably welding/cutting industry)
14. Bachelor’s or Master’s degree in Engineering or equivalent experience
15. Strong technical understanding and ability to present solutions
16. Proven ability to drive sales growth and close deals
17. Strong communication and stakeholder management skills
18. Experience with distributors and key account management
19. Ability to identify and realize growth opportunities
20. Fluent English + local language
21. Valid driving license
22. Willingness to travel extensively (up to 80%)
23. Good IT skills (MS Office, CRM, reporting tools)
What we can offer:
24. Additional Benefits: Annual bonus, company car / allowance, pension, service-based bonuses
25. International Scope: Work across a diverse regional market
26. Autonomy: High level of ownership in managing your region
27. Hybrid Flexibility: Field-based role with flexibility
28. Continuous Development: Access to LinkedIn Learning and career growth opportunities
29. Supportive Culture: Collaborative and performance-driven environment
30. Career Opportunities: Grow within a global industrial leader
About ESAB 🌍
Founded in 1904, ESAB is a global leader in welding, cutting, and gas control technologies. With operations in over 40 countries, we combine innovation, technical expertise, and customer focus to shape the future of industrial solutions.
Shape Your Future with Us! 🚀
Bring your energy and ambition — send us your English CV and join a global team where innovation, collaboration, and growth go hand in hand.