Description
:Area Sales Manager – Cutting (UK, Ireland)
As an Area Sales Manager (Cutting), you will be responsible for driving sales performance and market share growth across your assigned region. You will play a key role in executing ESAB’s European growth strategy while ensuring strong customer relationships and delivering an excellent customer experience.
Scope: UK, Ireland
What You’ll be doing:
Drive revenue and profit growth in the assigned region
Execute the ESAB EU Cutting growth strategy
Build and maintain strong relationships with distributors and direct customers
Identify and develop new business opportunities
Develop and implement regional sales and territory plans
Utilize sales tools and processes (Value Selling, CRM, Power BI)
Monitor market trends, customer needs, and competitor activities
Provide regular feedback and insights to sales leadership
Collaborate with internal stakeholders across Sales, Marketing, and Product teams
Ensure compliance with ESAB policies, values, and safety standards
Promote and drive a strong safety culture
Manage time and territory effectively
What we are looking for:
5+ years of experience in sales of capital goods (preferably welding/cutting industry)
Bachelor’s or Master’s degree in Engineering or equivalent experience
Strong technical understanding and ability to present solutions
Proven ability to drive sales growth and close deals
Strong communication and stakeholder management skills
Experience with distributors and key account management
Ability to identify and realize growth opportunities
Fluent English + local language
Valid driving license
Willingness to travel extensively (up to 80%)
Good IT skills (MS Office, CRM, reporting tools)
What we can offer:
Additional Benefits: Annual bonus, company car / allowance, pension, service-based bonuses
International Scope: Work across a diverse regional market
Autonomy: High level of ownership in managing your region
Hybrid Flexibility: Field-based role with flexibility
Continuous Development: Access to LinkedIn Learning and career growth opportunities
Supportive Culture: Collaborative and performance-driven environment
Career Opportunities: Grow within a global industrial leader
About ESAB 🌍
Founded in 1904, ESAB is a global leader in welding, cutting, and gas control technologies. With operations in over 40 countries, we combine innovation, technical expertise, and customer focus to shape the future of industrial solutions.
Shape Your Future with Us! 🚀
Bring your energy and ambition — send us your English CV and join a global team where innovation, collaboration, and growth go hand in hand.