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Digital Marketing Campaign Executive, Plymouth
Client: Central Employment
Location: Plymouth, United Kingdom
Job Category: Other
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EU work permit required:
Yes
Job Views:
2
Posted:
28.06.2025
Expiry Date:
12.08.2025
Job Description:
Central Employment is working with a leading services provider to appoint a B2B Digital Marketing Executive, joining an established in-house Marketing, Communications, and Events team.
Digital Marketing Campaign Executive profile:
This role involves leading digital marketing campaigns, analyzing performance marketing and PPC analytics, and making strategic, data-driven decisions.
Responsibilities:
* Develop, implement, and manage end-to-end multi-channel digital marketing campaigns to generate leads and support membership growth, ensuring timely delivery and effective budgeting.
* Manage and optimise Google Ads campaigns, including search and display networks.
* Utilise Google Tag Manager for setting up triggers, tags, and custom conversions.
* Set up and report on campaign performance using GA4 and other analytics tools.
* Collaborate across teams to ensure campaign alignment and execution based on data insights.
* Drive and measure email marketing, SEO, website optimisation, and automation efforts.
* Develop targeted content for paid and organic social campaigns, including ads, carousels, and videos.
* Manage paid and organic social media campaigns via LinkedIn Marketing Solutions, monitoring budgets, ROI, and KPIs.
* Test and optimise marketing tactics for lead nurturing and member acquisition using marketing automation.
* Support ongoing improvements to the acquisition strategy.
Experience required:
* Proven experience in planning and executing high-impact B2B multi-channel digital campaigns with measurable ROI.
* Hands-on experience with Google Ads, LinkedIn Campaign Manager, and other paid media platforms.
* Proficiency with WordPress and content management systems.
* Experience with Google Tag Manager and event tracking setup.
* Proficiency in GA4 and data-driven decision-making.
* Experience managing paid LinkedIn campaigns, especially lead generation and audience building.
* Ability to manage internal relationships across various seniority levels.
* In-depth knowledge of LinkedIn Marketing Solutions and lead generation strategies.
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