Job Description
The Brand & Business Insights (BBI) team is at the heart of Brown-Forman UK and the Senior Consumer & Shopper Insights Analyst is a thought leader to the business, brand and customer marketing teams, providing insight, ideas and strategies to unlock growth, accelerate Brown-Forman’s competitive edge and support the organisation in its objective to be the best brand builders in the world.
What You Can Expect
Value Creation
* In collaboration with the Jack Daniels FOB, create vision, objectives & goals for each brand in the portfolio & generate strategies to drive sustained growth
* Work with the brand team to measure and review all relevant research data information and identify insights to unlock growth
* Champion the Brown-Forman Way of Brand Building to build competitive brand building capabilities
Strategic Relationships & Partnerships
1. Collaborate with cross-functional internal teams for category, insight and finance analytics; join the dots between shopper, consumer, brand and category to create powerful insight that gives Brown-Forman a competitive advantage
2. Be an active member of the Global BBI community, share best practises with, and learn from the wider team
3. Develop strong working relationships with internal, external (data & research ...