With more than 3.500 employees, the Safilo Group is a worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets – in America, Europe and Asia – and exclusive distributors, Safilo produces and distributes its home brands such as Polaroid, Carrera, Smith and the licensed brands such as BOSS, Hugo, Carolina Herrera, Tommy Hilfiger, Fossil, Kate Spade, Marc Jacobs, Pierre Cardin, Moschino, Levi's, Missoni.
We are looking for a Regional Sales Manager for South UK to drive sales growth and brand development across the South of England by leading, managing, and coaching the regional field sales team. The role ensures the successful execution of Safilo's commercial strategies, drives territory performance, and strengthens customer relationships while meeting sales, profitability, and market share targets.
Key Responsibilities
* Regional Sales & Business Development
* Own and lead the commercial development of the South England territory, ensuring achievement of sales targets, profitability, and brand penetration.
* Develop and execute annual territory business plans,, customer segmentation, and sales projections.
* Identify and convert new business opportunities, including optical and non-optical (e.g., solar) accounts.
* Maintain close relationships with key regional customers and act as Safilo's ambassador in the South.
* Sales Team Leadership
* Lead and coach the Southern field sales team to ensure strong performance and professionalism.
* Conduct regular field visits (3–4 days/week) to support team development and customer engagement.
* Set individual goals and track progress through ongoing feedback and reviews.
* Go-to-Market Strategy Implementation
* Execute go-to-market initiatives (product launches, brand activations, promotions) aligned with Safilo's national strategy, localized for Southern market needs.
* Collaborate with Trade Marketing to optimize visibility, including merchandising tools and campaign execution across eligible accounts.
* Monitor sales KPIs, visit effectiveness, and customer engagement to ensure the success of commercial programs.
* Sales Process & Operations
* Ensure proper order collection and adherence to commercial policies, including credit management and customer agreements.
* Submit weekly forecasts and reports, highlighting key performance, opportunities, and market intelligence (e.g., competitor activity).
* Optimize team planning, route efficiency, and coverage of top accounts on the South territory using tools such as Compass and Tableau.
Key Competencies
Core competencies
* Strategic Thinking & Execution
* Team Leadership and Coaching
* Sales Acumen and Negotiation
* Market Insight and Adaptability
* Collaboration and Communication
* Results Orientation
Technical Skills
* In-depth knowledge of the eyewear sector (products, customers, competitors)
* Strong analytical and forecasting skills
* Fluency in English; proficiency in CRM tools (Compass), MS Office, Tableau
* Excellent presentation and reporting capabilities