The Opportunity
This is a high-impact role where you'll own the entire customer experience, from the first website visit through to repeat purchases. You'll build our Klaviyo program from scratch, systematically improve conversion through testing and optimisation, and help us create differentiated experiences for different customer segments.
With our February-April peak season starting in four months, there's an urgency to get Klaviyo foundations live and implement quick CRO wins. You'll have real ownership, work with a strong creative team, and directly influence revenue growth.
Crucially, you'll need to understand our customers deeply - technical, passionate bikepackers who research extensively before buying premium gear. Experience with
outdoor, sports, or technical products (or genuine personal passion for cycling/bikepacking) is highly valued.
What You'll Do
You'll own the customer experience from first website visit to repeat purchase, focusing on three core areas:
CRM & Email - Build our Klaviyo program from scratch: flows, segmentation, lifecycle strategy, and email calendar. You'll have a significant opportunity to grow email's contribution to revenue.
Conversion Optimisation - Utilise GA4, heatmaps, and systematic website testing to enhance the online customer experience. You'll work with our web developer to implement changes.
Strategic Growth - Customer insights, personalisation strategy, social commerce exploration, and cross-functional collaboration with our creative team.
What You'll Bring
Essential
* 5+ years in CRM and/or CRO for D2C e-commerce brands selling physical products
* Strong email/CRM fundamentals - you understand lifecycle marketing, segmentation, flows, and what drives email revenue (Klaviyo experience ideal but not essential if you have strong experience with other platforms), with a track record of revenue growth
* CRO expertise - proven track record improving conversion through systematic testing and optimisation
* Analytical skills - comfortable with GA4, testing methodologies, interpreting data, making recommendations
* Self-starter mentality - can learn new tools quickly (including Klaviyo if needed), figure things out, and work independently
* Strategic thinking - can develop customer journey strategy and prioritise based on impact, not just execute tasks
* Collaborative - experience briefing designers/developers and working cross-functionally
* Based in or willing to relocate to Bristol - this role requires minimum 3 days per week in our Bristol office
Highly Desirable
* Premium/technical product experience - outdoor, sports, lifestyle, or technical brands with longer consideration cycles and educated customers
* Genuine passion for cycling/bikepacking/outdoor adventure - understanding our customers from personal experience is invaluable
* Experience with UGC and social commerce
* Great copywriting skills
* A passion for brand
* Understanding of premium brand positioning - how to market quality without discounting
The Team & Environment
You'll join our 26-person team (8-person marketing team) and work closely with our web developer and designers. Expect autonomy, fast pace, and direct revenue impact.
Working arrangement: Minimum 3 days per week in our Bristol office (typically Tue/Wed/Thu)