Job Description
If you're passionate about web technologies and eager to make a significant impact to marketing performance, join us in shaping the future of our digital landscape!
Taylor & Francis Group have an exciting and business-critical opportunity for a Associate Tagging & Tools Manager to join our Marketing Analytics Team.
We are seeking a detail-oriented individual who can help unlock the full potential of our web analytics technology. You will be pivotal in testing and implementing our measurement roadmap, optimising Google Tag Manager setups, and supporting marketers through cookie consent management changes.
What you'll be doing
1. Support the design and implementation of Google Tag Manager containers across the company. Understand marketing data needs and create tags to help them understand the events they need to service those needs. Ensure consistency and quality across the company's GTM containers
2. Support the Senior Marketing Manager and agencies to implement the measurement roadmap, our considered and strategic approach to Google Tag Manager across the business. Audit our GTM implementation, suggest improvements and amend tags, triggers and variables
3. Make changes and improvements to tagging for web analytics tools, including Google Analytics, HotJar and Contentsquare
4. Ensure marketing tags and scripts in Google Tag Manager are configured correctly, efficiently, and in compliance with GDPR and cookie regulations
5. Test releases, monitor results and quickly identify and resolve bugs
6. Support the Senior Marketing Manager in training marketers on the use of web analytics tools
7. Create comprehensive documentation of changes and improvements, to help communicate changes to marketers and improve processes
8. Collaborate with Marketing Analytics, wider Marketing, RAD, product and technology teams on Google Tag Manager implementation, usage and improvements
Qualifications
Essential experience
9. Creating tags, triggers and variables in Google Tag Manager, especially Google 360 accounts
10. Proficiency in web analytics tools ( Google Analytics, Adobe Analytics)
Skills priorities
11. Strong attention to detail
12. Internal communication and stakeholder management
13. A love of learning - this is a constantly evolving technical and legal landscape - and problem solving
14. Project management, time management, prioritisation, collaboration with colleagues and partners
15. An ability to describe technical concepts in layman's terms and to add technical precision to requests from non-technical marketers
Desired experience
16. Use of Google Analytics 4 for reporting on marketing performance
17. Basics of JavaScript
18. Knowledge of other analytics tools, such as HotJar and Contentsquare
19. Understanding of GDPR, consent management and cookie handling
20. Understanding of performance marketing, ecommerce or lead generation
21. Experience with server-side Google Tag Manager
Additional Information
Location: The successful candidate will be able to utilise our balanced working/hybrid working model which offers the flexibility to work from home 2 days per week. We ask that candidates live within a commutable distance of either our Milton Park, Abingdon office OR our London Blackfriars office to ensure that they can make it to an office for the remaining 3 days per week.
Closing Date: Applications will close on 25th July 2025. Please note that applications are shortlisted on a rolling basis, and we will be interviewing alongside advertising, so we encourage you to apply at the earliest opportunity.
What we offer in return:
22. A strong base salary plus annual company bonus
23. An excellent work/life balance with a fantastic working culture
24. 25 days annual leave per year
25. An additional day off for your birthday (can be taken any time)
26. 3 additional discretionary days off during the holiday season at the end of the year
27. 4 paid volunteering days each year
28. Company funded single cover private medical insurance
29. Employee assistance programme – offering 24/7 well-being support
30. Share Match – Plan that matches every share purchased with two free shares.
31. Pension scheme
32. Life assurance, plus optical and medical care
Being Yourself at Taylor & Francis
If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and make a contribution regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.