Description
Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®. At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact.
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
About You
In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.
As the Retail Performance Lead, you will be accountable for shaping and delivering the end‑to‑end retail media and shopper strategy that accelerates growth for Andrex® and Kleenex® across priority UK retailers. Based in Walton Oaks with a hybrid working model, you will set the Shopper Marketing investment strategy, own Picture of Success (PoS) principles, elevate fixture and merchandising standards for the future, and lead senior partnerships with retail media networks.
You will coach a high‑performing team, embed best‑in‑class ways of working across Marketing and Commercial functions, and ensure omnichannel campaigns—including NPD launches—land with impact, on time and on budget.
You bring together commercial acumen, shopper insight, and retail media expertise to unlock sustainable growth with UK grocery and omnichannel partners. You’re both a strategic thinker and a hands‑on execution leader, able to connect brand strategy with in‑store and online conversion.
You thrive in cross‑functional environments, influence senior stakeholders, optimise media and retail investments, and build capability within teams. You operate with curiosity, collaboration, and a strong consumer and shopper mindset.
In this role you will:
1. Lead strategy for retail media - define investment guardrails, role of channel, and funding split to maximize ROI and incrementality across customers and brands.
2. Shape integrated media strategy that connects ATL and retail media/BTL, creating coherent full‑funnel journeys from awareness to conversion across in‑store, online and convenience channels.
3. Own Picture of Success (PoS) and shopper playbooks, ensuring shopper principles, touchpoint design, and retailer‑specific activation guidance are current, high‑quality and easy to use.
4. Drive fixture and merchandising transformation by defining the future aisle vision, leading pilots, and embedding behavioural-science‑based standards that improve navigation, value communication and conversion.
5. Lead senior retail media partnerships (e.g., Dunnhumby, Nectar360, MMG, LS Eleven) and major UK retailers, establishing quarterly planning rhythms, KPI frameworks, innovation opportunities and post‑campaign reviews.
6. Lead omnichannel activation and NPD readiness across strategic customers, ensuring retailer‑specific creative, POS and media assets meet both retailer requirements and Kimberly-Clark standards.
7. Own retail media and shopper performance measurement, defining KPIs and dashboards, running test‑and‑control programmes, interpreting results, and optimising multi‑million‑pound budgets with strong governance.
8. Coach and develop the Retail Performance team (two direct reports), building skills in retail media, analytics, stakeholder influence and project excellence, and embedding simple, scalable ways of working.
Required Qualifications
9. Proven experience in retail media and shopper marketing within FMCG/CPG, delivering incremental growth and improved ROI across major UK retailers.
10. Strong omnichannel activation expertise across in‑store and online, with ability to connect ATL brand activity to retail media and conversion.
11. Strong commercial acumen including budget ownership, investment optimisation and JBP/JBP‑adjacent planning.
12. People leadership experience with a track record of coaching and developing high‑performing teams.
Preferred Qualifications
13. Experience in and retail media/BTL with full‑funnel integration.
14. Strong data and analytics capabilities, including comfort with incrementality testing, and retail media reporting.
15. Experience working with major UK retail media networks and understanding of UK grocery retail mechanics across in‑store and online channels.
Led by Purpose. Driven by You.
Total Benefits
We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.
We offer competitive pay and benefits to employees and reward excellence and performance. Our belief in promoting a healthy work-life balance drives us to support our employees’ total well-being, offering comprehensive benefits not limited to gym memberships, private medical insurance, dental cover, employee assistance programme, cycle to work scheme, critical illness cover, travel insurance and a market leading defined contribution pension scheme.
Certain benefits, such as flexible work schedules and parental leave, can be tailored to meet specific individual needs, giving our employees the flexibility to manage their commitments inside and outside of work. We are proud to be rated as a top 100 workplace for working mothers for two years in a row.
Flex That Works at Kimberly-Clark
We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in-person collaboration — helping you connect, grow, and innovate while maintaining the balance you value.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the .
And finally, the fine print….
Primary Location
Walton Oaks
Additional Locations
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time